The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Springfree Trampoline, the World's Safest Trampoline, provides the safest spring-less, enclosed backyard trampolines for kids of all ages!
Fifteen years. That’s how long it took Dr. Keith Alexander to invent the world’s safest trampoline. Through research and development, he reengineered its design to eliminate the impact points that are the cause of most trampoline injuries. His dedication and our belief that children deserve safe backyard play fuels our commitment to education and our passion for innovation and quality. Today, more than 20 years after the Springfree journey began, our mission remains the same. It is, quite simply, to change the definition of trampoline.
"I was very impressed with the professionalism displayed by Springfree. My daughter has been asking for a trampoline for a while. My wife and I explored our options before deciding to go with Springfree. I called Aimee Glennie on a Wednesday afternoon to place our order. She suggested that Springfree could deliver and install by the next day. By the time I got home on Thursday evening, I found the trampoline installed and my daughter happily jumping up and down! It was a pleasure doing business with Springfree and I am happy to recommend them to others who are looking for a trampoline. "
Thank you for the kind review Ananish! Happy jumping to you and your family!
"I love this company, it is the third one I've ordered in last 3 months. Also the men that came last week to my daughter from Charlotte were great and professional. I've told everyone about product and company."
Thank you for the kind review! And happy jumping to you and your family!
"We purchased the S113 Springfree Trampoline this summer and it is one of the best purchases we have made for our family. Our two energetic boys (2 & 4) absolutely love using it and so do my husband and I! As a parent, I feel comfortable with my little ones jumping and knowing they won't fall off or hurt themselves on springs. Plus, our neighbors appreciate how quiet it is. "
Thanks for the kind review! Happy jumping to you and your family ????
"Love all the videos. I was worried that the bounciness would be less than regular trampolines but that is not the case. My kids have been on our springfree trampoline nonstop. My 17 year old said, 'They have thought of everything,' referring to Springfree. Everything is made with quality and safety in mind. Well worth the extra money! The money you save on ER visits for a leg caught in springs or someone flying through the net and breaking a bone, more than makes up for the price difference of this safe trampoline. "
Thanks for the kind review. Happy jumping to you and your family!
"I was skeptical about paying the premium price for the large square trampoline but as noted by other reviewers............you get what you pay for. I am very particular about what I spend my money on and this trampoline has definitely exceeded my expectations! It is built very well and is by far the favorite trampoline in the neighborhood. If you are looking for the best trampoline on the market today the Springfree line is hands down the winner in that category. I suggest going with the largest trampoline you can afford and have space for. The sizes may appear to be smaller than other trampoline brands, but when you factor in the area used by springs on other brands, the size discrepancy all but disappears. I did have one small quality related issue when the trampoline was delivered, but the Customer Service department promptly and thoroughly addressed my needs. Assembly can be a little tricky, but as others have noted, follow the instructions and watch the video tutorials and it goes together quite nicely with 2 people. I don't think there has been a single day in the past 3 months when the trampoline was not being used. Thanks Springfree for a great product that my entire family loves!"
"For those of us that own a Springfree, we know how good they are...awesome. What I was most impressed about was the installation service available. Not having the time or patience to piece together, we have used this service twice now (having just moved interstate).
A pleasant experience from start to finish. Clear communication about dates and time was brilliant, but we were lucky enough to have Jarryd install ours recently on the Gold Coast and he truly was an asset for your business. Nothing too much trouble and respectful to the delicate surroundings (garden etc)
Well done Springfree, and congratulations Jarryd."
"We have had the best customer service ever with a warranty replacement for our old trampoline that had rusted out over a few years. A very honest company who value their customers. I am so impressed. They still honoured the warranty despite us living in near the sea and in a salty environment. "
"Easy to use, great video`s showcassing the products! I wanted to give 5 Stars on everyrhing, but somehow it will not let me! Product arrived much ealier than stated and was perfect. We have sll been outside using it. My youngest has a lot of extra enegry ( He is 10yrs) and he can't get enough of it. Love it!!"
"Springfree is the best and safest trampoline on the market - DO NOT SKIMP for SAFETY PURPOSES! You will not regret one penny spent on this amazing and safe trampoline. Priceless and safe joy for your kids! DO NOT HESITATE - quality ... quality... quality ...safety!"