Shopper Approved Terms and Conditions


All users of this site, whether a client, consumer, or affiliate, agree that access to and use of this site are subject to the following terms and conditions as they apply to your particular usage of the site, and to other applicable law. If you do not agree to these terms and conditions, please do not use this site.

Site Content

Shopper Approved does NOT currently accept websites with the following types of content:

Shopper Approved is the sole judge as to whether a website is approved or rejected, regardless of what type of business it is, and has the right to reject or cancel any website at any time.

Also, in certain cases where a specific market or industry contains an abnormally high amount of questionable companies or websites, Shopper Approved may, at its discretion, choose to work exclusively with a specific company or companies in these industries that they feel are trustworthy and reputable, provided that these companies strictly adhere to and maintain all Shopper Approved standards and practices.

Rating & Review Ownership

If you are a Shopper Approved client, in order to maintain the independent, objective 3rd party standards necessary for Shopper Approved to officially validate and approve your customer ratings and reviews, in addition to allowing you to actively display the Shopper Approved brand via Trust Seals, Testimonial Widgets, Milestone Awards, and any other public association in conjunction with the customer ratings and reviews we collect on behalf of your company, all ratings and reviews collected by Shopper Approved immediately become the sole property of Shopper Approved. In order to protect the integrity of the Shopper Approved brand for everyone, we cannot allow you or any other third party to host or display any ratings collected and managed by Shopper Approved without our direct consent. Unauthorized use of any Shopper Approved ratings or reviews, could cause serious damage to our reputation, and may be cause for legal action.

If for some reason, you decide that you would like to discontinue using our services, you can assume full ownership of your ratings and reviews for a one-time processing and transfer fee of $197 (contact customer support for instructions). As part of the transfer, you agree to permanently remove any instance, relation, or association of the Shopper Approved name and/or brand from your ratings and reviews. Your transfer file will be in a .csv format and can take up to 7 business days to process.

Email Policy

While using our services as a consumer, depending on how our client’s setup the rating and review process, you will either have to manually opt-in to receive our full survey after your purchase, or you will be automatically opted-in to receive our full survey. If you are automatically opted-in, we ask our client’s to include a statement in their privacy policy to that effect so that you are informed. Please note that whether you opt-in manually or automatically, Shopper Approved will only use your email address to send you a full survey email specifically regarding your purchase, or should their be an unexpected issue with your order, you may receive one or more customer care emails in an effort to help resolve the issue. Other than a survey email and/or a customer care email specifically regarding your order, you will never receive any other type of email from Shopper Approved.

While using our services as a client you will be opted-in to receive email updates pertaining to your account and the various services we provide. You may unsubscribe at anytime by clicking on the "Modify your subscription" link at the bottom of any email sent.


The entire content included in this site, including but not limited to text, graphics or code, is copyrighted as a collective work under the United States and other copyright laws, and is the property of Shopper Approved. The collective work includes works that are licensed to Shopper Approved. Copyright 2010, Shopper Approved ALL RIGHTS RESERVED. Permission is granted to electronically copy and print hard copy portions of this site for the sole purpose of placing an order with Shopper Approved or purchasing Shopper Approved products. Any other use, including but not limited to the reproduction, distribution, display or transmission of the content of this site is strictly prohibited, unless authorized by Shopper Approved. You further agree not to change or delete any proprietary notices from materials downloaded from the site.


All trademarks, service marks and trade names of Shopper Approved used on the site are trademarks or registered trademarks of Shopper Approved and may only be used by permission.

Warranty Disclaimer

This site and the materials and products on this site are provided "as is" and without warranties of any kind, whether express or implied. To the fullest extent permissible pursuant to applicable law, Shopper Approved disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose and non-infringement. Shopper Approved does not represent or warrant that the functions contained in the site will be uninterrupted or error-free, that the defects will be corrected, or that this site or the server that makes the site available are free of viruses or other harmful components. Shopper Approved does not make any warranties or representations regarding the use of the materials in this site in terms of their correctness, accuracy, adequacy, usefulness, timeliness, reliability or otherwise. Some states do not permit limitations or exclusions on warranties, so the above limitations may not apply to you.

Limitation of Liability

Shopper Approved shall not be liable for any special or consequential damages that result from the use of, or the inability to use, the services and products offered on this site, or the performance of the services and products. Shopper Approved does not guarantee or warranty any information that they gather or use.

Typographical Errors

The content and materials on this site may contain inaccuracies and typographical errors. Shopper Approved does not warrant the accuracy of completeness of the materials or the reliability of any statement or other information displayed or distributed through the site. You acknowledge that any reliance on any such information shall be at your sole risk.

Seal Removal/Account Cancellation

Due to the nature of the services provided, Shopper Approved reserves the right to remove seals from any website and/or cancel any account for any reason at their discretion without prior notice or notification.

Term; Termination

These terms and conditions are applicable to you upon your accessing the site and/or completing the registration or shopping process. These terms and conditions, or any part of them, may be updated or terminated by Shopper Approved without notice at any time, for any reason. The provisions relating to Copyrights, Trademark, Disclaimer, Limitation of Liability, Indemnification and Miscellaneous, shall survive any termination.

Google, Yahoo and Bing 3rd Party Syndication

If you are a Shopper Approved client, as part of our rating and review service, we have content syndication agreements with Google, Yahoo and Bing and other highly visible websites that allow us to directly syndicate and publicly display the ratings and reviews that we collect into multiple strategic locations on their websites. In order to maintain your syndication feeds to these sites, you must be (1) actively and consistently collecting ratings and reviews and (2) be an active, paying member of Shopper Approved in good standing. Also, you understand that due to the nature of our service, additional search engines, social media sites, and other 3rd parties may syndicate and publicly display our client’s ratings and reviews. Please note that any efforts to artificially inflate or manipulate your ratings and reviews in an effort to have your reviews syndicated into Google or any other 3rd parties will be immediate grounds for account cancellation.


If you participate as a Shopper Approved Affiliate, you agree to be bound by this Terms of Use agreement. In addition, you agree to use any and all Shopper Approved affiliate related banners and text links in an ethical manner. You also agree that any affiliate text link information will be written to match the content and purpose of our site, and that you will not misrepresent the company or its products, services, or offerings in any way. You understand that Shopper Approved decides what is ethical and can at any time terminate your affiliate account if they feel that you are misrepresenting the company or unethically marketing your affiliate links. If Shopper Approved terminates your account, you will not be paid for any outstanding commissions.

30 Day Money Back Guarantee

As a Shopper Approved client, In order to qualify for the 30 day money back guarantee, if you are unsatisfied with our services for any reason, simply contact our support staff within the first 30 days of your membership and we will give you a full refund.


Because all of our seal and widget code is hosted on the cloud we do not charge bandwidth overages. However, if you do anything to circumvent our caching process you may be charged bandwidth fees proportional to your site's traffic.


Your use of this site shall be governed in all respects by the laws of the state of Utah, U.S.A., without regard to choice of law provisions, and not by the 1980 U.N. Convention on contracts for the international sale of goods. You agree that jurisdiction over and venue in any legal proceeding directly or indirectly arising out of or relating to this site (including but not limited to the purchase of Shopper Approved products) shall be in the state or federal courts located in Weber County, Utah. Any cause of action or claim you may have with respect to the site (including but not limited to the purchase of Shopper Approved products) must be commenced within one (1) year after the claim or cause of action arises. Shopper Approved's failure to insist upon or enforce strict performance of any provision of these terms and conditions shall not be construed as a waiver of any provision or right. Neither the course of conduct between the parties nor trade practice shall act to modify any of these terms and conditions. Shopper Approved may assign its rights and duties under this Agreement to any party at any time without notice to you.

Use of Site

Harassment in any manner or form on the site, including via e-mail, chat, or by use of obscene or abusive language, is strictly forbidden. Impersonation of others, including a Shopper Approved or other licensed employee, host, or representative, as well as other members or visitors on the site is prohibited. You may not upload to, distribute, or otherwise publish through the site any content which is libelous, defamatory, obscene, threatening, invasive of privacy or publicity rights, abusive, illegal, or otherwise objectionable which may constitute or encourage a criminal offense, violate the rights of any party or which may otherwise give rise to liability or violate any law. You may not upload commercial content on the site or use the site to solicit others to join or become members of any other commercial online service or other organization.

Participation Disclaimer

Shopper Approved does not and cannot review all communications and materials posted to or created by users accessing the site or using our services, and is not in any manner responsible for the content of these communications and materials. You acknowledge that by providing you with the ability to view and display user-generated content hosted on the site, Shopper Approved is merely acting as a passive conduit for such distribution and is not undertaking any obligation or liability relating to any contents or activities on the site. However, Shopper Approved reserves the right to block or remove communications or materials that it determines to be (a) abusive, defamatory, or obscene, (b) fraudulent, deceptive, or misleading, (c) in violation of a copyright, trademark or; other intellectual property right of another or (d) offensive or otherwise unacceptable to Shopper Approved in its sole discretion.


You agree to indemnify, defend, and hold harmless Shopper Approved, its officers, directors, employees, agents, licensors and suppliers (collectively the "Service Providers") from and against all losses, expenses, damages and costs, including reasonable attorneys' fees, resulting from any violation of these terms and conditions or any activity related to your seals or account (including negligent or wrongful conduct) by you or any other person accessing the site using your account.

Third-Party Links

In an attempt to provide increased value to our visitors, Shopper Approved may link to sites operated by third parties. However, even if the third party is affiliated with Shopper Approved, Shopper Approved has no control over these linked sites, all of which have separate privacy and data collection practices, independent of Shopper Approved. These linked sites are only for your convenience and therefore you access them at your own risk. Nonetheless, Shopper Approved seeks to protect the integrity of its web site and the links placed upon it and therefore requests any feedback on not only its own site, but for sites it links to as well (including if a specific link does not work).

SMS Text Messaging

Shopper Approved offers SMS Text Messaging services that allow our clients to be able to collect ratings and reviews from their customers via text messaging, or opting in to different keywords.

All of our clients will be utilizing the same rating and review service for SMS notifications and/or alerts.

Some examples of Shopper Approved client's using the SMS Text Messaging service are:

  • A customer of Young Automotive Group sending "AvisOgden" to 32000 to rate and review their car buying experience.
  • A customer of Veritas Funding sending "VeritasOrem" to 32000 to rate and review their lending experience.
  • A customer of Golf Logics sending "Golf" to 32000 to rate and review their golf training experience.

If you opt-in to receive text messages, you can opt-out at any time by texting the word “STOP” to 32000. You can also request additional help by texting the word “HELP” to 32000 at any time.

A list of participating carriers include: AT&T, Boost Mobile, T-Mobile, Metro PCS, Verizon Wireless, Sprint, U.S. Cellular, Nextel, and Virgin Mobile. Please note: T-Mobile is not liable for delayed or undelivered messages.

As always, message and data rates may apply for any messages sent to you from us and to us from you. You will receive between 1-2 messages per purchase on average, depending on what type of feedback you want to leave. Message frequency and content may vary depending on which company you are reviewing. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

To contact our support staff, please email or call 1(888)951-7467 ext. 2. For information regarding our privacy policy, please go to Privacy Policy