The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
xeteor (pronounced zee-tee-or) makes shopping for test strips simple and stress-free. We show expiration dates upfront before you buy and mail test strips in thermal mailers to ensure proper temperature control during shipment. We offer fast free shipping both ways and 100-day returns with no restocking fees. We do everything at the speed of right. #xeteor #diabetes #diabetic #teststrips
3 weeks ago
3 weeks ago
Overall Satisfaction Rating
last order was great service on time delivery, so I came back 2nd order.
John, We love our loyal customers!! Thank you so much for your five star review! We value our customers like you, and we always love to hear your feedback. We are thrilled you continue to have an easy and great experience with us. Stay safe and we'll see you again! #xeteor #thankyou
I love Xeteor! My insurance wanted me to change my meter to something that won’t connect to my insulin pump. Instead I found Xeteor and pay a reasonable price for my test strips!
Deborah, We are so happy you found us!! Thank you for leaving us an amazing five star review! We strive to provide affordable products, an easy to navigate website, and shipping at the speed of right! We hope you love your products. We included a face mask in your order as a bonus today for being such an awesome customer! We'll see you again soon! #xeteor #teststrips
This is the best place I have found for all my supply needs...fast accurate..and the shipping time is great.. very fast delivery
Sharron, Thank you for leaving us the best review! Your feedback is very important to us, as customer satisfaction is a top priority. We are thrilled you had an amazing experience. You can save even more on future purchases if you sign up for our newsletter or VIP Rewards Program. It will give you access to exclusive discounts that only our VIP members have. We'll see you again for your next purchase! #thankyou #xeteor
Wow you guys are fantastic! I've been looking for an affordable zinc oxide to help with my skin. Thanks a ton <3 So many people don't know what zinc oxide can be used for, but there's so many uses, it's kind of insane. Anyways, thanks a bunch! Hope you guys are safe! I'll be back :)
Crispy Child, YOU'RE A FANTASTIC CUSTOMER!! Wow!! Thank you so much for leaving us such an amazing review! We appreciate you and your feedback means a lot to us. We are so happy that you had such a positive experience. We can't wait to see you again!! #thankyou #xeteor
I buy all my test strips here and encourage others to do the same!!
Nick, thank you so much for being an awesome customer and for the great review! We are thrilled that you are happy with your product, and we value your input tremendously! We encourage you to share your experience with your friends or family, so they can get the best products and prices possible for their test trips as well. You're awesome! We'll see you again. #thankyou #xeteor
Carolyn, Thank you for the five star review! We are thrilled you had a wonderful experience. If you want to save more on our products, make sure you sign up for our VIP Rewards Program or our newsletter so you can get access to exclusive discounts. We'll see you again! #thankyou #xeteor #teststrips
Linda, Thank you so much for your five star review! You put a big smile on our faces! Quality service is something we strive for, so we can make sure your shopping experience is as easy and stress free as possible. We are always here to help! Your feedback means a lot to us. Stay safe and we'll see you soon! #xeteor #thankyou
Always find exactly what I need and with great additional discount.
Bridget, You're a five star customer! Thank you so much for your awesome review and being a part of the #xeteor family! We always strive to have affordable prices and the best quality products. We can't wait to see you again and hope you are staying safe! #thankyou
Always easy to place an order. I bought these for my 92 year old mom, and they work real well for her.
Hi Dolores, thank you for your five star review! We strive to make our website as effortless as possible. If you sign up for our newsletters, you'll receive bigger and better discounts! We can't wait to see you back at xeteor.com. Stay safe! #thankyou #xeteor
Evangelina, You are a five star customer! Thank you so much for your awesome review! We value your feedback greatly, and we are always striving for customer satisfaction. We can't wait to see you at xeteor.com again. #thankyou #xeteor
Hi Paul, Thank you for the five star review! We strive to make our website and checkout process as easy and fast as possible! We are thrilled you had a great experience. You're awesome! #thankyou #xeteor
Hillman, thank you for shopping with us. We strive to make your experience fast, easy, and affordable. If you sign up with our VIP Rewards Program, you'll receive bigger and better discounts! We can't wait to see you again at xeteor.com. #thankyou #xeteor #teststrips
Have always enjoyed my ordering experience with this company
Maggie, you are a gem. Thank you for writing us a five star review and being one of our amazing customers! We're glad we meet your expectations every time. We strive to not let you down! Be safe and we'll see you at xeteor.com soon! #thankyou #xeteor
Hey Julieta, we're so glad to hear how helpful and simple it was to order from xeteor.com. We hope to make your experience as painless as possible. Thanks for taking the time to write this review for us! #teststrips #xeteor