The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Welcome to Drumeo! Drumeo has been providing video drum lessons for more than 10 years -- currently delivering the ultimate online drum lessons experience through a membership site called Drumeo Edge, where drummers can learn through live and on-demand drum lessons from more than 80 of the best teachers in the world.
3 days ago
3 days ago
Overall Satisfaction Rating
Lessons for all levels and styles. I highly recommend Drumeo!
Lots of valuable lessons here. From beginner to advanced, there seems to be something for everyone. Drumeo is helping me tremendously. In addition to my local teacher, it is assisting me advance with my drumming.
I think I'm just like everybody else. In a typical month I pay a lot of money for a lot of things. Most of the time feeling like more is going out then is coming back. That is just not so with Drumeo Edge. Since day one through the passion and integrity of all the folks at Drumeo experience the feeling of receiving more than I have given. If every business ran this way the world would be a much different place.
The book is a must if you want to learn more about the origin of different style of music especially for drummers. The introduction of each style is very well done. The break down of beats is an excellent way to learn and it help to get a better feeling of them.
For each style there is a section to help to build more vocabulary which is a very good eyeopener to develop your drumming. And finally there is a recommended listening that help you to get the felling of the beats in a musical context.
There is way much more but it is yours to discover.
Jenn here from the Drumeo team. I'm actually Jared's sister and work with him at Drumeo! Thank you SO much for this excellent review. I have seen first-hand how much time, energy, and dedication it has taken to get Drumeo to where it is today so you're feedback is greatly appreciated!
I am a hands on type guy. But the lessons in the book are very detailed. I am not good at read notes but his does help. All the drummers are great at there craft. I hope to be that at some point some time. I watch alot of drumeo lessons when posted.. Thanks.
Recommend this Company
Would Buy Again
Jenn here from Drumeo support. I just wanted to say thank you so much for this great review! We're so glad to hear you're enjoying the book so far :-).
I bought the book on the spur of the moment and was amazed how informative the information is, it's definitely taken my drumming to the next level thoroughly recommend this book for any abilities.worth every penny
Recommend this Company
Would Buy Again
Jenn here from the Drumeo team. I just wanted to quickly say Thanks! for giving us such a great review. A ton of time, energy, and love went into that book so you're feedback is greatly appreciated!