Shopper Approved® automatically collects Video Reviews from your customers, and then syndicates
them directly to YouTube - turning your buyers into influencers and brand ambassadors.
Video Reviews on your website, YouTube, Google, Shopper Approved, and social media channels are often the most powerful and influential marketing tools you can have, because customers often see them as the most helpful, authentic and trustworthy type of recommendations online.
Click the 'Play' button on the reviews to the left to watch actual Video Reviews from some of our client's customers.
Video Reviews on YouTube optimize incredibly well in a Google search, and are often prominently displayed on page 1 search results. By adding customer-generated product review videos to your own branded YouTube channel, you will significantly improve your search results and your conversions.
Whenever a customer leaves you a 4 or 5-star company or product review, they’re invited to also leave a video review. Video Reviews are unique, because they can be incentivized and hand-selected for approval before being publicly displayed. Once a video is approved by you, our system automatically transcribes it and syndicates it directly to your YouTube channel, where it is picked up by Google and displayed in organic search results.
There are at least 5 reasons why video reviews are a 'must-have' tool in your overall review,
SEO, and conversion strategy. Let's count them down...
It’s 50x easier to achieve a page 1 ranking on Google with video. Making video the simplest SEO tool available. (Source: Forrester Research) Video attracts 2 to 3x as many monthly visitors, doubles their time spent on the site, and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa) When you have a mix of video and text-based reviews, you create content variety, which attracts more and different types of people, and significantly improves your social proof and overall search results. Video Reviews can be displayed in several strategic locations (ie. your website, emails, YouTube, Google, Shopper Approved, and social media sites), creating a very large and positive brand presence. Video Reviews create an emotional connection and have a high level of trust with potential buyers - making them more likely to buy.
Video Reviews from Shopper Approved are highly persuasive because they show real people sharing real-life product experiences; allowing their personality, sentiment, relatability, and authenticity to shine through and connect with new potential customers on a personal level. In addition, Video Reviews are also easy to optimize for SEO when served from your YouTube channel, since Google owns YouTube, and consumers tend to favor videos.
