Our best tools working together for your success
- Maximize your traffic and conversions
- Improve your online reputation
- Build more trust and social proof throughout the conversion path
Watch to learn more
The Traffic & Conversion Suite
Build more off-site traffic in Google while simultaneously creating
the most on-site conversions.
A winning combination
The Traffic & Conversion Suite (T&C Suite) is a specific combination and sequence of trust-building tools that implements the right social proof and trust signals at optimal points along the conversion path to address the three critical conversion questions:
- Can I trust this website?
- Can I trust this product?
- Can I trust this transaction?
We address all 3 concerns by combining the right trust signals and social proof at the optimal points along the buyer journey.
Strategically guide your customers through
the conversion path
From search to checkout, the Traffic & Conversion Suite builds trust
From search to checkout, the Traffic & Conversion Suite builds trust and instills buyer confidence.
The Traffic & Conversion Suite improves your
search traffic and pre-conversions
The T&C Suite
increases your traffic:
Store Ratings
(formerly Seller Ratings)
When star ratings appear in the rich snippets of your Google Ads and organic search results, your listings are more attractive, eye-catching, and trustworthy. This translates to a higher click-through rate (CTR) and more traffic. A higher level of trustworthiness in search results also helps “pre-convert” your traffic.
Product Reviews
Online shoppers love product reviews. In fact, 80% of consumers say that product ratings and reviews are important when searching for products online. Without star ratings in your paid and organic search results, your CTR and traffic will not reach their full potential.
Video Reviews
Video is extremely search engine friendly, and video thumbnails dominate the search engine results page both in size and visual appeal. There's no better way to sell your products online than to display video reviews of your actual customers actively promoting and recommending your products.
Q&A
Featured snippets earn 43% of page one clicks—more than any other search result, hands down! Because of this, they are the most coveted and valuable listings on page one. The best way to increase your chances of standing out in featured snippets is by using our search-optimized Q&A tool.
The Traffic & Conversion Suite increases website conversions
How the T&C Suite
Increases Your Conversion:
Store Ratings
Store Ratings use social proof to tell your shoppers that your online store is trustworthy and answers the critical conversion question: “Do I trust this website?”
Product Reviews
Product Reviews are active endorsements from your existing customers, recommending your products to visitors and helping to answer the critical conversion question: "Do I trust this product?"
Video Reviews
Video is the preferred medium by 67% of site visitors. Many people are visual learners and prefer watching to reading. Video is also extremely persuasive because it’s more credible and packs the extra punch of sight and sound.
Q&A
Searchable Q&A on your product pages is like having 24/7 customer support, without the cost and complexity. On average, 90% of customer support questions are the same repetitive queries. You can now have those questions answered directly and instantly, without the lag and low engagement of AI-driven chat. Plus, with Shopper Approved Q&A, your answers are search-optimized to drive high-converting organic traffic to your website.
Website Security
It’s a proven fact that people don’t buy if they don’t trust the security of the website or the transaction. In fact, research shows that 75% of consumers won’t buy your product if they don’t trust you to protect their data. That’s why security seals are a powerful conversion tool that help answer the critical conversion question: “Can I trust this transaction?”
The Enterprise Suite
When you need even more power to grow your brand, no matter
the size, we’ve got you covered.
The Enterprise Suite uses all the same traffic and conversion tools listed above in the Traffic &
Conversion Suite, plus we add two additional resources to boost your results even further!
Review
Destinations
Your online reputation and visibility is critical to your sustained success and growth. Having the ability to improve your ratings across the web while improving your overall organic search results is key to optimizing what shoppers see, think, and feel about your brand.
With our proactive reputation management tool (we call it Review Destinations), you can send more positive reviews to more places and create more trust and higher conversion rates.
- Take control of your online reputation for good
- Choose where to send your customers to leave reviews
- Get more positive star ratings in Google organic search
Review
Destinations
Social Evidence is an innovative social proof tool that displays real-time information to help inform customers about what other shoppers are doing.
- Display recent 5-star reviews
- Show potential buyers what other customers have recently bought
- Show how many shoppers have visited a certain page
Store Ratings
Starter
Stand out with stars in Google
If you are running Google Ads, then you absolutely must have stars in those ads. They have been proven to increase click-through rate and advertising ROI.
That’s not all. Store Ratings also appear in Google Shopping and organic search to help increase clicks and traffic to your site from multiple directions
Store Ratings on Google Shopping give shoppers an overview of how previous customers felt about their experience of buying from you.
Ready to increase your
traffic and conversions?
See first-hand how Shopper Approved drives more reviews,
more search engine traffic & higher conversions.
Still unsure?
Get started for free with Seller
Ratings
We’re so confident you will love it, that we are offering the
longest free trial in the industry.
45-Day Free Trial NO CREDIT CARD REQUIRED
Ready to increase your traffic and conversions?
See first-hand how Shopper Approved drives more reviews, more search engine traffic & higher conversions.
Still unsure?
Get started for free with Store Ratings (formerly Seller Ratings)
15-Day Free Trial NO CREDIT CARD REQUIRED
Popular Questions
Yotpo and Shopper Approved are both customer review management platforms and Google Review partners (they syndicate reviews to Google for paid ads and Google Shopping), but they have different strengths and weaknesses. Yotpo offers more social media tools and analytics, while Shopper Approved is better at improving SEO with search-optimized review certificates and pages, search-optimized Q&A, collecting video reviews for YouTube with automated SEO, collecting…
See full answer »
On G2, Shopper Approved has a 4.8 rating, compared to Yotpo at 4.3. Capterra rates Shopper Approved at 4.9 vs 4.6 for Yotpo. On Trustpilot Shopper Approved has a 4.7 rating compared to Yotpo at 1.6. The Better Business Bureau (BBB) rating for Shopper Approved is 4.9 (A+) and Yotpo is rated at 1.0 (F). According to G2 "When assessing the two solutions, reviewers found Shopper Approved easier to use, set up, and administer. Reviewers also preferred doing business with Shopper Approved."
Ecommerce SEO is the process of creating a keyword-focused content strategy and website performance optimization for the Google Core Web Vitals for online ecommerce stores that drive traffic to your site. Learn more about creating search-optimized content for SEO
Yes, you can collect reviews during your Shopper Approved trial, and you can keep all the reviews you collect. Our experts will even help you get set up if you need it. There are also integration documents in the dashboard that can help you get Shopper Approved set up properly to maximize your results.
Source: https://results.shopperapproved.com/b...
Source: https://results.shopperapproved.com/b...
Conversion rate is a critical metric for online businesses to manage, including e-commerce websites, because it directly measures the effectiveness of your marketing and sales efforts, and it directly impacts your customer acquisition costs (CAC), which directly impacts your net profits.
See full answer »
43% of consumers report that they often or always leave product reviews after making a purchase. 72% sometimes leave a reviews, while 9.2% never do.
Source: https://www.luisazhou.com/blog/online...
Source: https://www.luisazhou.com/blog/online...
Reviews provide social proof by showing potential customers what other people have thought of a product or service. When people see that others have had a positive experience, they are more likely to have a positive experience themselves. This is because people are social creatures and we tend to trust the opinions of others…
See full answer »
Social proof is a proven behavioral science principle where people copy the actions, attitudes, and purchase behavior of others in order to make decision-making easy by reducing the cognitive load of thinking and analyzing for themselves and to fit in with the larger or desirable group, also known as belonging. Social proof can come in a variety of ways, including testimonials, ratings and reviews, word of mouth, watching the behavior of others, and a stated number of how many others have done the behavior, or purchased the product. Social proof is generally more persuasive when the target audience has not done the behavior before, or they are new to the product or situation. Dr. Robert Cialdini coined the term in 1984 in his book "Influence: The… See full answer »
Yes. A Google Review Partner simplifies the process of getting your reviews and ratings to show up in Google Ads, Google Shopping, Google My Business, and organic search. When you use a service like Shopper Approved, you know that your reviews and ratings will automatically show up on Google properties, as well as Bing, Facebook, 3rd party review sites, and other high-profile locations.
Online reviews can have a significant impact on the conversion rate of e-commerce websites when used and displayed properly because they can establish immediate social proof, trust, and confidence. Research shows that displaying reviews on your website can increase conversion rates from 44 to 380%.
See full answer »
See full answer »
Accessibility