The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
NorthWestPharmacy.com has been providing affordable medications online – both over-the-counter and prescription – for several years. NorthwestPharmacy.com is renowned for its low prices and outstanding service levels which is why it is the most independently five-star rated online pharmacy in the world through Shopper Approved.
2 weeks ago
2 weeks ago
Overall Satisfaction Rating
"I tried another Canadian online pharmacy, not happy at all! Northwest is the best, very professional, reliable and a tremendous savings as compared to US price! I am a happy customer, highly recommend!"
"Immensely helpful for my cat's inhaler Rx - the cost from a local pharmacy is over $250/inhaler - she needs it every day so this is extremely expensive - now I am able to provide her with the medication she needs to keep her happy and healthy. Asthma is extremely manageable and not a big deal when the cost isn't so prohibitive. So thankful my vet recommended buying it online!"
"My doctor recommended your company. Thank goodness too. Because my insurance won't cover my medication and the out of pocket cost was about three times higher than your price. I wouldn't have purchased it and at one time tried a different less effective medicine. It was ok but once I could purchase this from your company I found this product far superior thank goodness. It has made a difference in my quality of life. This OAB medicine works really well for me. So thank you."
"I'm so grateful for NW Pharmacy otherwise I would not take my prescribed medicine. It is such a shame that here in the States this particular medicine was to be $15 per day but with NW it's less than a dollar. My wife and I together take about ten different medicines, most of which are not that expensive with our insurance, but insurance doesn't cover all medications so NW is a great help."
"I was very excited to discover your pharmacy through a friend and was pleased by both the price (about half of what I was paying in the U.S.) and receiving a personal call from a pharmacist letting me know my product had been shipped and asking if I had questions about the medication I ordered. I will continue to order from Northwest and am eager to spread the word! "
"I was incredibly relieved to find the prescription medications I needed for a reasonable price at
NorthWest Pharmacy. My doctor was shocked when I told him how much I'd have to pay through my insurance, and couldn't give me any other suggestions. I have saved over $1000 in the past 2 months alone. I have confidence in the quality and sources used by NorthWest. Thank you for providing this much needed service."
"I have ordered prescriptions from Northwest Pharmacy for my husband and myself for several years now and have never been disappointed. Ordering from their web site is quite simple, but if you need to speak to a pharmacist or any of their assistants, they are all courteous and very helpful. I recommend them most highly."
"NorthWestPharmacy ordering is simple, reliable and convenient. The one time I needed assistance from their customer service they could not have been more professional and helpful. Order with confidence. I've been using them for over 10 years and could not be more satisfied."
"The site is easy to sign up for and use. Every 60 days I sign in and request more of my prescribed medication. It takes about 3 weeks to get here but the cost savings is worth the wait. To purchase my medication from a local pharmacy I would be paying 4 times more than what I pay through this site. I just email a new prescription from my doctor in each time my refills run out and they keep it on file. Highly recommended!"
"There are a lot of things I like about NorthWest Pharmacy. I've ordered from them for years. The website is easy to navigate, if there's a problem you get a personal phone call, the orders are delivered within the timeframe they promise and the order is always right. I plan to continue working with them for my prescription needs."