The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
"Couldn't ask for anything more. Quality work and a great price. Was very happy to get a pre-order verification of the general look of my design. What I received was exactly what I expected and more. I'm very happy with my entire order experience."
" I've ordered several times from the company before and quality service every time. This time there were a couple of small scratches on the blue face of the knife, but not enough to trouble me to make a return. Other than that a fantastic experience again."
"Great follow through from all members of the team. They responded quickly and met all my requests although I had initially miscounted the number of items I needed. When I realized my error, I shipped the additional unit and they processed the order in full with no snags. I was also very pleased with the quality of the engraving. "
Engraving on the side of the tool.looks great. I bought them as gifts for my field staff and they love the our company name on one side and thier name on the other side. I would recomend this as a great gift or.for.yoirselt.
"I was so impressed with my recent purchase. I gave to a very important person as a gift and I really wanted it to be perfect. I got the longer, thinner, bamboo cutting board with her logo on it. She was thrilled and even called me and wanted to know where I ordered it from. I love all the choices of cutting boards, with the pictures and dimensions. I was nervous that it would be light weight, but it was very very good quality. And the cutting boards were priced reasonably, I thought. Ordering was so easy, I called in just to make sure I had done it right. The person who answered the phone was very nice and she assured me that I had ordered correctly. It arrived in 4-5 days, wrapped in bubble wrap and cardboard. I couldn't be happier. I can't wait to order my next item from you guys!"
Perfect gift for any business owner....Cutting board with logo, and don't forget the cheese and crackers
This was a gift for an Owner of a big Realtor Company who helped me get a job! A cutting board with her logo on it was the perfect gift (didn't want to just send flowers). She loved it and actually called me to ask where I had ordered it! The cutting board itself was beautiful and the laser etching was PERFECT! It shipped fast and I will remember you when I need another extra special gift! Thanks
"I was looking for a nice party favor for my son's 13th birthday party. found this water bottle during a google search. I was surprised to find a good quality stainless steel water bottle with a pop up top - the pop up style opening is really hand to find. The ordering process was really easy, and the bottles turned out perfect. The price was excellent as well. I would order these again!!"
Such an amazing purchase. I got it engraved with my boyfriends full name on it and it looks absolutely stunning. The font looks amazing and every letter is perfect.
I also got the knife with the mountains engraved on it as well and it looks so amazing and detailed. He’s going to love it!
"The item shipped exactly when they said it would, and arrived in a timely m,manner. The frame looked wonderful when we opened the box. Unfortunately the glass had shattered in shipping. I called right away and they shipped a replacement the next day, with nor problems. Very, very nice product and a real value for the cost. My son and daughter-in-law loved it. "
Frame came in the time stated and the leather part looked great. Unfortunately the glass had shattered in shipping. I called and they sent a replacement the next day, that we received the day after it shipped. Great looking frame and great customer service!!!