The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Founded on 30 years log home experience and the tradition continues. We offer the largest selection, best prices, and fast shipping throughout the United States. Western Log Home Supply offers everything you need to maintain your log home including log home stains, chinking, preservatives and more.
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Overall Satisfaction Rating
"Fast and easy! Even chatted with me on a Sunday night! Great service!"
I truly like the Log Jam product. Just make sure you put it on a clean/stained surface for best results. Buying the 5 gallon bucket is definitely cheaper than the tubes, but if you're repairing older chinking and don't have the expensive equipment to apply it, this works fine. Fortunately Western Log sells it at a descent price.
Product performed exactly as I hoped it would. I had large gaping holes on the exterior of my log cabin from carpenter bee and woodpecker holes and this product made my logs solid again. Sands well and takes color well. Only drawback is this stuff is extremely thick and hard to mix by hand but on the flip side I get a great arm workout! I bought one round of this product to try it out and will be ordering enough to finish my job! Exactly the product I was looking and hoping for.
We have used log jam on the restoration of our 1840 log cabin. It works great, easy to work with, you can go back a seamlessly patch an area if for instance a squirrel decides to climb the cabin and leave claw marks, etc!
We purchased a 14 yr old log home. Over the years the logs have settled and cracked. This was the best priced chinking for the job. It has good coverage, blended well with the color of the logs. It's easy to use. It provides a finished look to our manufactured logs, while filling the gaps and cracks. It has helped seal the room from the elements. We will be using it throughout our home.
"Convenient to find the copper caps I wanted and easy to select and purchase. The shipping the first time was off the charts, but was corrected after I had sent an email. Shiopped in an appropriate amount of time. Good quality caps that i would buy again. This was the second time I had ordered several hundred dollars worth of copper caps."
My 35 year old log home has been excessively losing heat due to splits and gasket failure. I am 25% complete sealing the joints and so far am impressed with the quality. It is very time consuming if you want to do neat job but well worth it.
Thanks for your fast delivery of my Q8. I have been using Outlast for the past 8 years. Originally on my log home, which I chose to hand sand and apply Outlast. I never had a problem and enjoy watching the rain bead up after years of storms. I am sold on this product. I have since built two sheds one about five years ago and the other I finished this month. Both are protected by Outlast and will be as long as I am here. I found application with a garden sprayer and a 4" brush for back brushing the way to go. Thanks for your service.