The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Vispronet has been providing high-quality promotional display products to its customers and businesses for over a decade. All products are produced from premium fabrics materials that are printed & sewn in the USA. Vispronet offers artwork assistance and exceptional customer service to help with custom orders, file touch-up, and consulting.
Our product catalog ranges from traditional advertising flags to complex, high-end trade show displays. All products are portable out of the box and are offered at an economical price point viable for any budget. Our customer base ranges from mom & pop shops to fortune 500 companies across the globe. We give our customers the opportunity design online or upload the available product templates to easily complete the order process.
Vispronet strives to be the leader in affordable advertising displays. Checkout the Vispronet reviews below and visit their website today!
"Judy was so helpful! She made the process very simple and I had the best customer experience with an online order I've ever had. I had contacted multiple businesses to try and get the product I needed, but Judy was able to make it happen! And now I have a happy client!"
"I needed an event tent in a hurry, for an effective visual presence of our company's branding, at an extraordinary (4) day, outdoor, 10th anniversary festival event, which turned out to be an exceptional marketing opportunity. And Vispronet delivered ***BIG*** with an excellent event marketing tool with vivid graphic design, at a great price, with on-time speedy delivery and top notch customer service. What a great quality product and buying experience! Thank you Vispronet team!
HOT PARTY ENTERTAINMENT"
"As always, Vispronet is amazing. The pricing can't be beat, the printing and hardware is top quality, and their employees are a frick-frackin' treasure. It's always a pleasure to work with them, and I won't go anywhere else for my custom print needs. "
"The site is user friendly and the price and discount codes were a great incentive. With all of the competition, I spent a lot of time looking for the right price and the discount popups helped keep me on the site."
"The Vispronet team from Account Specialist to graphic design was commendable. I always felt I was in the loop, guided thru the process and with our tight time line; customization of signage and more importantly delivery, were spot on. We are very pleased with the quality construction of our tent frame and the ease of its use.
Our experience with Vispronet was professional, through and caring. Thank you all."
"Awesome Prices, Everything one needs to display their products is included, not like other company's where everything is sold seperately, This has been a great experience and I recommend it to everyone!"
"I found the company and the customer service professional and very easy to work. I would recommend Vispronet to any company wanting to create a custom tent for their event. I am very happy with the end results and will use their services again."