The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company? This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
"The folks at vantage Mortgage group are super quick in their process and follow-ups.
When we are making the biggest purchase of our life we want people who we work with feel equally responsible and that's what vantagemortgagegroup is all about.
"Chris Borg makes the lending process smooth and stress free. This was my second time working with him on a home purchase - He is an incredibly personable and professional guy to work with, very knowledgeable and easy to get a hold of. He made sure I understood each step of the process and double checked that all my paperwork was in order. I can't recommend him highly enough. Thanks Chris!"
"Tia Anderson and her team were great! She helped us secure a loan at a great rate and made the buying process seamless. I highly recommend using her for mortgage services. Thank you for all your support Tia and team. "
"My wife and I began working with Andy during our move from Lawton OK to Seattle WA.
Andy was a very knowledgeable and responsive individual. His expertise allowed us to have an accepted offer using a VA loan in an extremely competitive housing market. I recommend Andy and Vantage highly!
"Andy and the team at Vantage Mortgage were incredibly helpful and responsive to everything I needed! They kept me updated on the process along the way and were adaptive when any terms of my loan needed to be changed. I got an incredible deal on my mortgage and had a completely stress-free closing on my real estate purchase. Thanks team!"
"So glad we used Vantage Mortgage Group for our most recent home purchase! Andy did a phenomenal job keeping us informed throughout the entire process. We appreciated that he was always quick to respond and valued his expertise, which helped make a seamless transaction. "
"Yumi Lynch at Vantage Mortgage Group was excellent! We were kept up to date on the whole lending process and Vantage provides weekly updates so we always knew what was completed and what was pending. Yumi also backed this up with phone calls or emails letting us know something was ready for our signatures or review. We couldn't have asked for better service! Most highly recommended!"
"I could not be happier with the service my wife and I received from Yumi Chang Lynch when we purchased our home. She has excellent communication skills which is extremely important to me. This process took 3 months and she was right there with the answers we needed when we needed them the entire time. She got us a better rate than we were expecting and went above and beyond consistently. We had looked into 3 others thinking we were getting a good deal, but Yumi came so much lower than the others. I could tell she actually was working hard to get us the best deal out there. I couldn't imagine going through this lengthy process without her by our side. Thank you, Yumi!
If you are in the market I strongly encourage you to give Yumi a shot and let her show you what she can do. I am confident that you will be completely satisfied and happy that you did."
"We are relocating to Washington to all of our business was handled from far away. Andy is extremely efficient, organized and certainly lives up to his numerous 5 star reviews. He made our entire transaction go extremely smooth and I hope to use him again and again in the future."
"Chris was wonderful to work with! He is extremely responsive and was even able to provide the initial pre-approval letter on a Sunday on sort notice. He is great about keeping you in the loop during the many facets of the lending process and helped ensure everything ran smoothly and closed on time. He is also very good at explaining/clarifying terms and processes in a way that is easy to comprehend, which I greatly appreciated as a first time home buyer."
"Most positive experience ever. VA refinance process completed much faster than original estimate and everything was exactly as described from start to finish. Andy is a great communicator and there's no such thing as a dumb question. The only surprises we had were pleasant one's. Anyone looking for mortgage services of any kind should call Vantage Mortgage group ... these folks are the best!"
"Yumi was very aware of options available and gave me great choices. She provided detailed organization and timely reminders. She was receptive to any and all questions and going with her company saved me a lot in fees and rates. I highly recommend Yumi"
"Andy was extremely helpful, he explained the entire refinance process, gave weekly updates on status of refinance, notified me immediately of any additional documents to expedite the process and closed in just 30 days. Thank You!"
"Andy and his team or excellent in helping me refinance my home it was easy and stress-free. Any question I had he answered in a timely manner. I was in a crunch time to lock my rate before the election and he exceeded my expectations. Thank you Andy and team!!! For anybody who needs to go through this process I would refer him and his team."
"I happened across Yumi by chance. I was searching for a lender on the internet and came across her name. T he reviews I read were all so positive I decided to contact her and am I ever glad that I did. She is professional, knowledgeable, and prompt to return calls. She never got upset when I asked the silliest questions and always walked me through them so that I clearly understood the answers. She always kept me informed on the progress of the loan and made sure that I had everything submitted when needed and when I lacked something she immediately let me know so as not to slow the process. I have recommended her to my friends and co-workers. If you are looking for a mortgage you should call Yumi. You will be glad you did."
"Andy and the team at Vantage Mortgage are amazing! They have been honest and sincere through it all. With all the anxiety and nervousness that I had Andy was always available even on his vacation to respond to my questions and make sure things went smoothly. There is no other team that I would work with in the future. They are the best!"