The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Ultimate Mats is proud to be a family owned & operated company providing customers with a premier selection of anti-fatigue mats, entry mats amd custom logo mats. Since 2005, we have been working with only the top mat manufacturers in the United States to educate us and allow us to distribute only the best floor mats available. Usually, to get the premium brands and high-quality products you pay a hefty price. However, Ultimate Mats stands out from the rest; we have the lowest prices for the best mats around. Our representatives are available and eager to assist you in making the right selection for you and your business. We offer 100% CUSTOMER SATISFACTION GUARANTEE on all orders. We provide free samples at no charge with free standard ground shipping so you can see the product materials before you purchase. We know your time is valuable and we are here to make your mat purchasing experience as effortless as possible for you. Please let us know what we can do for you today!
6 days ago
6 days ago
Overall Satisfaction Rating
Talked to the owner and he walked me thru the process. Great guy
The experience from beginning to end with Ultimate Mats is one of grace and ease. To begin, placing the order with David is always a pleasurable experience. We have ordered intricate hi resolution geometric design on 3ft diameter circle rugs multiple times and the quality is always excellent. The shipping time is beyond reasonable. We have received a bulk order within 7 days of ordering! Out of all the orders placed, we had one hiccup where the order was oval instead of round and they assisted with correcting it and shipping us the correct shape in a timely manner. Customer service and quality is a 5 across the board. If you want rugs with digital renderings printed on them, I wouldn't look anywhere other than Ultimate Mats! Appreciate you guys!
Cannot recommend Ultimatemats.com highly enough. There was a small glitch with my order and their customer service department went above and beyond expectations. The end product ended up being very high quality with great color matches and crisp/clean lines at a good price.
Searched for multiple companies that would make me a very custom sized rug (down to the inch) which was surprisingly very hard to find. Every other rug company gave me the answer that "there is possible shrinkage" which in my mind translates to "you can give us a size but that's not what it will end up being." Ultimate mats made it extremely easy, gave them my dimensions and received the mat exactly to the day they said and zero shrinkage. Not only is the mat really good quality but it's appealing to the eye as well. Thanks Ultimate Mats!
I had some questions about mat colors and they were SO helpful and quick to respond. I got proofs right away so I could see how my mats would look. There was a little issue with the order but they responded immediately and more than made up for the small mistake. I'm very impressed with the personal service I received and will definitely order again!