The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
We are truck enthusiasts from Alberta, Canada that desire nothing more than getting the best truck parts and accessories to our customers all over Canada. While doing this, we want to save you time and money by shipping direct from Canadian warehouses. We offer free shipping on orders over $100 to save our customers money!
We run what we sell, which means we have hands-on experience with the majority of the products on our website. This allows us to answer our customer questions in a way that not many other sellers can. Try it out!
While we pride ourselves on being competitive upfront, we understand that some retailers may offer better pricing on certain items. This is why we offer a price match policy. Check out our terms and conditions for more information!
Overall Satisfaction Rating
Friendly and very helpful, however it took to long to solve the missing parts issue.
Unclear on website if I was ordering the passenger side or driver side. Ended up having to return it. The. Rw parts I ordered only half were delivered and I needed to call them to let them know as they were unaware and took forever to get me my parts. Unsatisfied
3 days ago
, British Columbia
Overall Satisfaction Rating
Was great. but the web site was very hard to use from my moble phone. once you put a vehicle in the finder you basically had no choice but to search parts for that vehicle. I know you have lots of universal parts but I couldn't find any of it online unless I was luck enough to guess the right car it would fit. Like the distributor I bought was extremely hard to trac down color options because it dosent fit any certain vehicle. I couldn't even look at your clothes and stuff cause it didn't match selected vehicle. Was just trying to spend a couple bucks to get free shipping