In Oak Park, Illinois in 1980, Dwight Morris founded Carrot-Top Industries, a family-owned flag and flag products company that promotes American pride in businesses and organizations throughout the country.

Years after moving the business to Hillsborough, North Carolina, Dwight welcomed his daughter Liz Morris into the family businesses. Liz learned the ins and outs of the flag industry, cultivated strong business values and character from her mother, and worked her way up to becoming Carrot-Top Industries’ CEO in 2019.

Liz helped Carrot-Top become a trusted name in the flag industry. As a college athlete, her competitive nature challenged her to raise the standard of quality and make Carrot-Top Industries the best it could be. When she noticed an audience in need—consumers looking to pay tribute to the flag and American roots—Liz jumped at the opportunity to serve them. That’s when Liz launched Carrot-Top’s consumer brand: Standard. Standard provides modern American consumers with flags and products that they can incorporate into their homes.

As a second-generation and woman-owned business, Standard was built from 40+ years of trust and experience. Shoppers can trust Standard’s first-class shopping experience, premium and quality products made by employees with longtime expertise, and a deep-rooted desire to help Americans pay tribute to the flag.    

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This company is no longer an active member of Shopper Approved, however you can view their overall star rating and review history below.

9 Verified Customer Reviews

9 Customer Ratings and Reviews

Shopper Approved collects trusted reviews from customers who have made a verified purchase.

5.0

Overall Star
Rating

5 Shopper Approved - Review Star
9
(100%)
4 Shopper Approved - Review Star
0
(0%)
3 Shopper Approved - Review Star
0
(0%)
2 Shopper Approved - Review Star
0
(0%)
1 Shopper Approved - Review Star
0
(0%)

Would Recommend
5.0
5 Shopper Approved - Review Star
9
4 Shopper Approved - Review Star
0
3 Shopper Approved - Review Star
0
2 Shopper Approved - Review Star
0
1 Shopper Approved - Review Star
0
Price Satisfaction
5.0
5 Shopper Approved - Review Star
1
4 Shopper Approved - Review Star
0
3 Shopper Approved - Review Star
0
2 Shopper Approved - Review Star
0
1 Shopper Approved - Review Star
0
Product Satisfaction
5.0
5 Shopper Approved - Review Star
1
4 Shopper Approved - Review Star
0
3 Shopper Approved - Review Star
0
2 Shopper Approved - Review Star
0
1 Shopper Approved - Review Star
0
Would Buy Again
4.9
5 Shopper Approved - Review Star
8
4 Shopper Approved - Review Star
1
3 Shopper Approved - Review Star
0
2 Shopper Approved - Review Star
0
1 Shopper Approved - Review Star
0
SHOW DETAILS

5-star reviews
9

5-star reviews

About this Company

In Oak Park, Illinois in 1980, Dwight Morris founded Carrot-Top Industries, a family-owned flag and flag products company that promotes American pride in businesses and organizations throughout the country.

Years after moving the business to Hillsborough, North Carolina, Dwight welcomed his daughter Liz Morris into the family businesses. Liz learned the ins and outs of the flag industry, cultivated strong business values and character from her mother, and worked her way up to becoming Carrot-Top Industries’ CEO in 2019.

Liz helped Carrot-Top become a trusted name in the flag industry. As a college athlete, her competitive nature challenged her to raise the standard of quality and make Carrot-Top Industries the best it could be. When she noticed an audience in need—consumers looking to pay tribute to the flag and American roots—Liz jumped at the opportunity to serve them. That’s when Liz launched Carrot-Top’s consumer brand: Standard. Standard provides modern American consumers with flags and products that they can incorporate into their homes.

As a second-generation and woman-owned business, Standard was built from 40+ years of trust and experience. Shoppers can trust Standard’s first-class shopping experience, premium and quality products made by employees with longtime expertise, and a deep-rooted desire to help Americans pay tribute to the flag.    

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S
Shopper Approved - Verified Customer SusanA. P.
04/17/2023

Easy to navigate through the website.

Would Recommend
5/5
Would Buy Again
5/5

G
Shopper Approved - Verified Customer George R.
04/09/2023

Fast and easy

Would Recommend
5/5
Would Buy Again
5/5

D
Shopper Approved - Verified Customer Deborah B.
04/08/2023

I want to buy USA made flags.

Would Recommend
5/5
Would Buy Again
5/5

T
Shopper Approved - Verified Customer t E.
02/27/2023

Great product great website

Would Recommend
5/5
Would Buy Again
4/5

C
Shopper Approved - Verified Customer Cameron D.
02/20/2023 , KS

Customer friendly!!

Would Recommend
5/5
Would Buy Again
5/5
Product Satisfaction
5/5
Price
5/5

B
Shopper Approved - Verified Customer BETTY V.
01/10/2023

like this site.

Would Recommend
5/5
Would Buy Again
5/5

J
Shopper Approved - Verified Customer john R.
12/28/2022

GOD BLESS . thank you

Would Recommend
5/5
Would Buy Again
5/5

A
Shopper Approved - Verified Customer Anonymous Customer
12/07/2022

Easy so far

Would Recommend
5/5
Would Buy Again
5/5

T
Shopper Approved - Verified Customer tds
10/14/2022

Great product, excellent website, easy to use.

Would Recommend
5/5
Would Buy Again
5/5

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