The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
I had NO clue what downpipe I needed, the sales team made it easy to help identify exactly what would fix my issue. I've ordered 2 other down pipes from places and they were wrong. Cant wait to get my truck back on the road.
The only part I did not like his because on eBay and other places they do not give you the exact dimensions all the way around so calling someone in talking to a person was fantastic because that person actually could grab the device measure it and make sure everything was correct the downside was I had to pay extra for that quick service in the future now that I know this clamp Works in other clamps I may go someplace else due to the fact that it's a lot cheaper if you don't have to talk to a human
It is a very good clamp considering it's made one piece all the way around and then welded on each end versus the other types of V clamps we have the V part and then you have a flat part on the outside which only has two or three tack welds around it the downside is because it is solid one piece the thing you were using it for has to be able to come completely apart so you can open it up just a little bit slide it over the one side put your item back together and then slip it over and clamp it if you're expecting to be able to open it wide and slip it around the project while it is just barely a part forget it it will not work because it's one solid piece unfortunately the turbo I was using it on they no longer make a now I know why because when this clamp finally lets loose the housing does not allow the exhaust fan blades to be pulled out easily to put the clamp on half of it and then slip it back together and clamp it together I will use this clamp on something else that I can easily take apart so I have also changed my Turbo make sure you get new turbo that have the bolts not the clamp that who hold the two housings together exhaust part having one of these type of clamps is fantastic because if your pipe ever breaks or anyting it's super easy to take off and get to