The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
At Sailrite, we're a passionate crew of do-it-yourselfers who strive to equip and empower others to DIY for their own boats and homes. We equip you by being a one-stop retailer for fabric, tools, hardware, sewing supplies and even our own brand of Sailrite sewing machines to get the job done. Our extensive how-to section will empower you with the knowledge you need to make every project you can dream up a success.
Sailrite started back in 1969 and is family-owned by the second generation of the Grant family, Matt and Hallie Grant. Together they lead a team of over sixty crewmembers including the third generation of Grants. Sailrite's crew are experts in canvas related projects for sailboats, powerboats, pontoons, outdoor living spaces and even home decor and upholstery. See our company milestones and browse our products at sailrite.com.
Overall Satisfaction Rating
Circumnavigated with Sailrite sewing machine and all the supplies to repair canvas, seat covers, sails and more. Boat is in London now with 5th owner.
Sailrite is such a well run company. Very good customer service and very knowledgable. I buy from them even when I now I can get same or similar item for a couple of bucks less elsewhere. There is never any hassle in all my years of buying from them. Thanks Sailrite!
Someone from Sailrite responded to my query and pointed me to a link for exactly what I needed. I didn't have much hope that I could repair my zipper but DANG!! It worked!!! Thank you so much to that person for the help and guidance.
Found Sailrite when looking for Covid mask patterns. You carry so many items I can't find anywhere else. My imagination is soaring. Shopping experience was good with the exception of out of stock items that everyone else wants for masks! Thank you.
I just placed my first order after a 5-star experience on the user-friendly website. The beautiful fabrics, handy sewing tools (basting tape!), easy to follow project videos, and awesome materials calculator are a great combo.
Sailrite has a very easy website to navigate through hundreds of fabrics. The lines they carry are high quality fabrics, suitable for upholstery and draperies. The cost of samples is modest and the delivery of those samples was within a few days. After ordering several yards of fabric, the order arrived 10 days later.
Thank you Sailrite. I will be using your business for our redecorating needs.