The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
At Sailrite, we're a passionate crew of do-it-yourselfers who strive to equip and empower others to DIY for their own boats and homes. We equip you by being a one-stop retailer for fabric, tools, hardware, sewing supplies and even our own brand of Sailrite sewing machines to get the job done. Our extensive how-to section will empower you with the knowledge you need to make every project you can dream up a success.
Sailrite started back in 1969 and is family-owned by the second generation of the Grant family, Matt and Hallie Grant. Together they lead a team of over sixty crewmembers including the third generation of Grants. Sailrite's crew are experts in canvas related projects for sailboats, powerboats, pontoons, outdoor living spaces and even home decor and upholstery. See our company milestones and browse our products at sailrite.com.
Overall Satisfaction Rating
Circumnavigated with Sailrite sewing machine and all the supplies to repair canvas, seat covers, sails and more. Boat is in London now with 5th owner.
Very slick on line shopping. It helped that Sailrite hd everything I needed after trying Lowe's, Home Depot and Tractor supply, none of whom had anything I needed. On line experience very easy and intuitive.
I've shopped around and found Sailrite to be the absolute best source for all of my boat canvas projects. I love that if I have a question, I can either find a video or call and speak to a Sailrite expert for guidance.
I was able to locate what I was looking for when I was on the website. I sent an email asking about the order processing time and shipping time. Everything happened right on schedule as I had been told. Very pleased with the product and super pleased with customer service! I know with the pandemic that suppliers are having issues getting product to fill orders. So the fact that it came when I was told it would, is true customer service and on my part it's true customer satisfaction! I will refer your company to all my pontoon owner friends!
Great prices, with fast shipping. I was pricing out the hardware I needed at other buckle websites. Sailrite had the best prices for genuine heavy duty YKK hardware and didn't overcharge for shipping. Someone recommended Sailrite. Everything came in perfect condition. I am so happy I found this website.
I got the color and fabric type I need for my outdoor swing canopy cover. I was able to sew it and install it by myself. It's a very heavy, strong material. Looks nice! A great place to buy fabric at a very good price.
Great Product, Great Service and couldn’t be happier. I purchased one of the first Fabricator Deluxe which is a better fit for the home. The the Fabricator is unbelievable machine it has finesse when needed and braun to get through the thick stuff. The butcher block top and black powder coated legs are a lot softer look than the industrial grey legs and hospital white melamine top on the regular Fabricator. Sail Rite is now my go to for fabric, supplies and accessories and in time I might add the Professional machine for the zigzag capabilities. I say again “Great Product, Great Service”.
Love your site and your pricing on supplies is outstanding. The "How To" videos are excellent and have given me the confidence to tackle s few projects I have been putting off for a long time. Thank you.
I was in need of an industrial-type sewing machine. I've started making handbags out of sturdy materials such as vinyl and canvas, and my sewing/embroidery machine was having a hard time with it. I stumbled across Sailrite, and was immediately impressed with the LSZ-1 machine. After watching many videos, I decided it was what I needed. The thing that really sold me was the built-in walking foot. Other brands I'd looked at with a walking foot was substantially more expensive. Sailrite has a mind-boggling amount of videos available to walk you through every aspect of the machine, including how to do machine repairs. They also have tons of how-to videos for all kinds of projects. Their online store is stocked with everything you would ever need - not only machine accessories and repair parts, but also supplies to complete every how-to project they show. Their fabric selection is incredible, ranging from simple cotton fabric to everything you'd ever need for your sailboat! I have been very impressed with Sailrite, and I'm looking forward to many years of happy use from my LSZ-1.
The time spent making something would be wasted without good quality products, like fabric or hardware. Don’t skimp on these, as you will regret it. I e been shopping at Sailrite for many years, and have a Sailrite sewing machine which I love and would highly recommend. I can sew everything from many, many/layers of canvas, to the tear in a tee shirt. It’s the greatest machine ever. And if I ever need help, it’s a phone call away and they always help me out of whatever mess I got myself into. Thanks to everyone there.