The normal price for some of the products ends up being just slightly lower than good name stores (i.e. MediaMarkt, Saturn, Fnac, etc) and these stores usually have camera equippement on sale which makes their prices lower than RhinoCamera's prices. I contacted the costumer support to know if I could get a price match with such stores, however the store declined because the other stores doesn't offer the waranty for free despite the extra waranty + equipment price being lower than RhinoCamera's price. RhinoCamera won't give you an invoice for taxes purposes, which means you are technically paying around 20% extra as your are not paying VAT to anyone.
Another issue I came accross was that the equipment images in RhinoCamera's website are incorrect. For example, the product Canon EOS 250D displays an image of a IS kit lens however the product page lists a "MK III" lens, people that don't have much knowledge of the differences will be induced in error (just like how it happened with me) and this makes the advertisement of this store's products very misleading.
Finally, you shouldn't expect getting a manufactor waranty by buying products from RhinoCamera. I bought a Canon EOS 250D and I didn't get the lens I thought I would (due to the misleading product image) and the camera itself doesn't have a proper Serial Number, the box's and camera sticker SN are different and neither are valid when adding such numbers to the Canon warranty page. So after all, you will have to rely on RhinoCamera's warranty.
I don't recommend buying for this website if you are looking after something "serious" as you don't get an official invoice for taxes purposes and a proper manufactor warranty. You should carefully review the product page to check if you will really get what you want and probably you should contact RhinoCamera's customer support to make sure of what you are buying.