The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Almost immediately after its inception, Rear View Safety gained major market share forcing the backup camera industry to lower their prices.This drop in cost to consumers accelerated sales of backup safety systems and brought increased safety to roads nationwide.
Touted as the best and most cost efficient backup camera provider, Rear View Safety has greatly aided in reducing vehicle accidents and prides themselves with having the highest quality of customer care in the entire industry. In doing so, we have the industry expertise to answer any question you may have regarding selecting the best backup camera system for your vehicle needs, general installation information, customization options, and guarantees 100% customer satisfaction.
Since servicing some of the largest companies in the world, Rear View Safety has become the fastest growing commercial backup camera system supplier on the market. Not just a reliable supplier of backup camera systems, Rear View Safety also provides a wide variety of other safety solutions, including driver fatigue systems, backup sensor systems, mobile DVR's and dash cameras.
1 day ago
1 day ago
Overall Satisfaction Rating
It was a pleasure dealing with your customer support via chat. I'm looking forward to the RVS experience. Thanks for the help
Rear View Safety offered the best price for the item I wanted. They were responsive in assisting me with ensuring the camera was compatible with the truck since this was a gift and I wanted to get it right the first time. Easy ordering, quick delivery, and item was package securely to prevent damage. Would use Rear View Safety again for other items.
The picture is crystal clear and expansive view. We use this on a truck with a camper on the back and we thought we may need to add additional lighting in the rear to help illuminate things better while backing up, but the picture is so good that additional lighting is not necessary and the truck's back up lights are plenty sufficient. The company was excellent to work with, very knowledgeable and helpful in ensuring this camera system was compatible with our truck. We highly recommend this camera.
Web site is easy to navigate.
I have ordered before from website with good results.
When order arrived an incorrect cable was sent. Very disappointed due to paid to expedite and needed stat.
Alex in cust service jumped on it and overnighted the correct cable.
He also followed up to make sure all went well.
Awesome service that saved the day.
This is our fourth system and I have probably sold many more through recommending.
We are having a very expensive race trailer being built and are making them install this system instead of their offering.
Thank you again to Alex, he is an excellent asset to your company.
I deal with a large number of various vendors and it is a rare treat to get to deal with a pro like Alex.
All the best from Scottsdale Arizona
I wonder why S+H is so expensive, and although the extended warranty was advertised as $29.99 when I selected it it added +$39 to the total and it also changed the S+H cost. I just hope the product is really good....
Thanks for the answer to this review... it makes sense. And in relation to the product, yeah, it is really good and easy to install, so, this has been a great experience.