I was an early customer when the company name was Betta. The design of the belt has improved with the addition of the elastic loop and the "heftier" buckle attachment but the quality of the elastic on the new "Besta" belt seems to be different than the original. The new elastic seems stretchier, doesn't retain it's shape, and pills (like sweater fuzz) more than the one I originally purchased. I sure hope company growth hasn't impacted the product quality. I was really hooked on the "this is the very best" ad theme of the original. The concept is still great and I wish them luck whatever their name is.
Bought this belt a little over a year ago. It has been the best belt I've worn in a very long time. It always holds tight and gives me no problems. It's very comfortable. Makes airports or government buildings much easier and quicker to get through. I always feel bad for the other guys messing with taking their belts off for the metal detectors.