The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Plumeria Bay® is a small family owned company, founded by a Father & Daughter team in 2002. With decades of experience in the hospitality industry and the fine bedding business, we are pleased to provide some of the finest quality goose down bedding made in the USA and Canada, complimented by a selection of the finest in bed linens.
Our Canadian Made goose down and eiderdown bedding is made for us, to our specifications, by one of the oldest and most respected manufacturers of fine down bedding in North America.
Plumeria Bay® also manufactures (beginning in 2018) our own line of world class quality goose down comforters and pillows - Cascade Made™ - right here in the heart of the Cascade Mountains in Birdsview, WA. Plumeria Bay® proudly supports the Responsible Down Standard, and is a certified Responsible Down Standard manufacturer.
We know that our continued success depends upon your complete satisfaction with our products, and with the service you receive before and after the sale. We are excited to partner with Shopper Approved to provide our customers yet another way to contact us and provide the feedback that enables us to continue to grow our business and improve our products and customer service.
2 weeks ago
2 weeks ago
Overall Satisfaction Rating
shopping is easy -- really happy to see that you are still selling quality down products. I've already bought two comforters that are probably 15 years old now.
Superior Products and Service I will take this moment to thank you again for the superior products and service. This is a five year update since my purchase of duvets, feather bed and comforter. All still perfect. Extremely warm, comfortable and durable. I would purchase all items again and again. Thank you again for QUALITY !
Best Ever! We're very satisfied returning customers. My boyfriend and I purchased a King size down comforter and two pillows from you about 6 year0 amazing our comforter is and how it was without a doubt one of the best "investments" we've ever made. We moved from Santa Monica to Berlin a few years ago and that comforter saved my life! The Germans don't believe in keeping the heat on throughout the night -- even in the dead of winter! We're now back in Santa Monica and so is our comforter. :) Thanks so much for making the best down products ever!
All Because Of Your Nice Pillow! She liked the first pillow at Christmas, the only problem was she need queen and the first one I gave her for Christmas was standard size. I had told her if she liked the Christmas pillow I would get her another one for her birthday. My birthday is this month, and hers is in May, which is a long time to wait for another pillow. So, we are trading birthdays this year....she will get her pillow on my birthday and I will get my birthday gift on her birthday in May. I thought you might like to hear about that. We're sisters, in our older years and this is a first....all because of your nice pillow!
Thanks Again. I wanted to take the time to thank you properly for covering me on my mistake on the covers. That is really very kind and considerate of you ' especially considering it was my mistake. Thanks again.
Experience The Very Best Plumeria Bay products are sublime'Don't wait until years go by until you experience the VERY BEST! Your head on an Eiderdown Pillow, and your body under an Eiderdown Duvet is heaven on earth! I feel so fortunate to have discovered Plumeria when I did, and only wish I had years ago!
The Best I love the Plumeria Bay product line - I've tried several brands of down products (Scandia Down, Cuddledown, and a few less expensive options), and Plumeria Bay is the best quality. It costs more, but it's well worth the price. I will definitely be ordering more down products from you in the future.