The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Looking for High Speed Satellite Internet and TV? View our
1 week ago
1 week ago
Overall Satisfaction Rating
"I am in such pleasant shock over how very super courteous and professional every DISH person I have dealt with was! WOW!! The initial sales rep and the patient, knowledgeable and friendly installation technician really gave me superior service. Carlos, the technician, answered all our questions and made sure we had everything we needed for our new service. I cannot brag enough on this company. Stop settling for less!! Get your DISH today!! "
"Everyone I spoke to was really terrific. The sales rep on the phone and then our installer, Seth. Seth took plenty of time to explain everything thoroughly and patiently. We thought he was aware of who he was working with, and had a great attitude during the entire process. "
"The installer Marty was exceptional, and took time to place the receiver in an acceptable spot, connect it to the main line for the house, and walk me through the operations including the voice option. He was very polite and professional.. only bad point is was not aware that the joeys do not get youtube."
"Rep. for dish explained all the different options I get and after I explained to him what I would like he
worked to get me the best and cheapest packages available, not like Directv whom I had for over ten
years wants to give you absolutely less for more money."
"I felt that planetdish.com has helped both Myself and My Wife Based on our budget that we have each month to spend on all of our bills including now planetdish.com's TV and Internet services that we are soon to have complete and full access to for our home.
Thank You Planetdish.com for being so wonderful of a company that puts your customers first.
May Almighty GOD Father of our Lord Christ Jesus, watch over each and every single one of you each and every single day of your life.
John Laitinen IV"
"Excellent, the installer, Earl was very helpful and courteous also on time, he actually installed my dish in the rain. I am getting twice the channels at a fraction of the cost than direct TV. Plus free HD in every room, I now have a DVR (free with the service)and many on demand stations, none of which I had with direct TV. I was there faithful customer for more than 26 years. My equipment was over 6years old and I could not get them to replace it. My bill was steadily climbing. I was paying $10 a month for an out dated HD receiver and$7 a month for 2 out dated regular receivers. I'm excited to record my favorite shows now and watch on demand tv and movies. Thanks planet dish for delivering me from that expensive lousy service. Order my service in the afternoon, they had it completely installed by 10 o'clock the next morning."