Plaid is the cornerstone of DIY culture; the industry’s most respected source for creative products, knowledge and inspiration. Plaid's brand promise is to inspire all people to explore their inner creativity, and provide them with the knowledge and products they need to do so.
The heart of the Plaid story is symbolized by the company’s logo; the pattern is the family tartan of Plaid founder David A. Cunningham, and its meaning has grown to include the entire Plaid family of brands, products, and the people whose lives they touch. Each line in the pattern represents a separate craft tradition, which together form the rich, beautiful tapestry that is Plaid the company. Along each line are thousands of stories of love, family and self-expression.
The people who use Plaid products aren’t only consumers — they’re crafters, makers, and DIYers. Plaid products empower them to explore their individual creativity and form deep bonds with family and friends through literal labors of love.