The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
When you work with us, photos of your loved ones are digitalized, edited, and printed with special ceramic toners that will then be transferred onto fine porcelain at over 1600 degrees farenheit. This ensures that your photos will not fade or discolor over time.
Our friendly customer service team is ready to help you today either by phone at 1-866-343-6715 or through our online chat feature.
I am very satisfied and had several, five so far, and all turned out excellent. I wonder if a smaller ceramic picture for a crypt is possible
Something about two inches for those that choose to be cremated. I going through my photos to have another made. The quality of the finished product has always pleased me.
I bought my heart shaped photo to replace the original heart shaped picture that was on my mom’s headstone. Her fiancé (at the time of her murder in 1994) bought the headstone since my brothers and I were only kids (ages 17, 16, and 9). He had a picture of momma and him but it faded and deteriorated away so long ago that my youngest kid (who will be 18 next month) didn’t even realize a picture was supposed to be on the headstone. My mom’s fiancé is buried next to her as of last year after he committed suicide on 6/19/19. I decided I wanted something to replace the original photo that wouldn’t fade or deteriorate over time and found this site that guaranteed that for 20 years so I decided to order one. I received the order within 2-3 weeks from the time the order was placed. My husband and I went out on Mother’s Day weekend and placed it and I couldn’t have asked for a more perfect fitting! I love how it turned out and I would recommend this company to anyone else looking for products like this.
Really impressed with this product and company
I sent a few pictures and they recommended I try to find a better one but sent me a proof for review. They were right once I saw the prof I realized I needed a better picture
I found one and it turned out perfect
We are well pleased with the staff and the picture we received
I could not say enough about how satisfied I am with the quality and price of headstone pictures.
Headstone pictures are one product that they don’t
Overstate the quality of their product.
My order was timely filled and delivered quickly with quality that will withstand the ages.
This is the third memorial picture that you've done for me. I can't say enough good things. Fast and quality service. And, personalized one on one help when I needed it. The product that you make is excellent. Thanks!