The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company? This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
"I found Orbital Computers after a mishap with my old workstation. After reading a few reviews and looking over the site I deiced to pull the trigger and have not regretted it. I chose their C1000 set-up with a few custom tweaks to suit my needs. Everything is laid out simply, is easy to understand, and hassle-free. I look forward to doing business with them in the future."
"I got this computer specifically for Autodesk AutoCAD, Inventor, and Fusion 360 work. This computer makes quick work of everything. Virtually no lag time on anything, user intuitive like any other PC, WORTH EVERY PENNY. "
"Very helpful to have someone on the other end to answer questions relating hardware vs applications.
Seemed very knowledgable.
Ordred what I needed without going overboard.
Waited a few months before posting a reply.
So far so good.
"I'm a electrical designer and my boss just purchased three new design computers to work on. Had one minor issue after installing the programs and the Oribital staff was extremely responsive and had a solution within . I'm loving every minutes with the new system and look forward to any future purchases from this company."
"I needed a new CAD workstation after my previous computer was no longer able to run the latest software. After a little research into the technical specs I would need, I found Orbital Computers' website. I was able to spec/build on the website exactly what I wanted and nothing i did not need. I made a call to the owner to review my build and he guided me to make a few modifications. After the order was placed I received confirmation and the fulfillment process flowed exactly as was described to me. I received the new SUPER computer on time and now enjoy a powerful workstation that is so fast, smooth and silent to boot!! Thanks Orbital!"
"The crew at the Orbital was very helpful in building my computer. I have had it for seven months now with zero complaints. I highly recommend anyone wanting a computer built to spec's... use Orbital Computers."
"The customer service was great. Danny helped me pick out a workstation that was specifically tailored to my needs without selling me all kinds of extra bells and whistles.
When I was setting up my workstation, I emailed and got a response within half an hour that answered all of my questions.
Very pleased! "
"Did a lot of research for a computer. As a small survey firm the price was important as well as knowing we weren't wasting money. Great that it comes with not a tone of software and is very fast even as a "base" model. Even though compared to dell and others the "base" is great. Highly recommend!"
"Shopping on the Orbital computers.com was easy and kind of fun. For each component you could look at the manufacturers information for that component right on the site. There were recommendations from Orbital as well. I was able to Spec my computer for CAD drawing work without getting their tech people involved.
Shipping was on time and the computer was packaged as described on the Web Site. I am happy to say NO Damage to the computer what so ever.
Setting up the computer was plug it in and everything works. Documentation was good except for the Navidia video card. This is my first experience with multiple screens and I was a little lost as to setting this up. I found the information I needed in the Q&A on the Orbital Web Site, this got me through.
The only problem I have had was getting the video card set up the way I wanted it. If they add a little more information on that I would say that my whole experience was excellent. I will be looking at a laptop within the next year and Orbital Computers is way out in front for price and quality of equipment on that search so far.
"The entire experience was great. They did not try to sell me what I didn't need. No annoying pop ups from from all bulk adware installed by store bought shelf units. They followed up after delivery and set up to make sure everything was as it should be and running smooth. A great computer. This is where I will buy and upgrade if needed in the future."
"We knew what we thought we wanted in a computer to run the tasks that we needed. We went to Orbitals website and were blown away on what they offered. We were confused and called and talked to Danny. His help and guidance was GREAT! We now have a computer that is fantastic. He made suggestions on what we needed based on what we told him and talked us out of a couple of things that we thought we needed and didn't. We couldn't be happier with our experience with Orbital, the computer and service was fantastic. "