The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
I was totally impressed with the quality of the furniture, the price was lower than just about everywhere else we looked and it also arrived much earlier than expected. Overall a great shopping experience and no complaints from me.
I purchased a chest for $154. I was hoping it would be great but I actually had to toss into the dumpster due to the lack of quality. I wasted my time and money put together something less than stellar.
Overall the delivery was long but that was to be expected because off the COVID-19 virus. Customer service was honest about the delivery time and I very much appreciated that. Which was why I was able to wait. The sectional is very beautiful. Bigger then it seems in the pictures but it worked out great. The company that delivered the furniture worked very fast and they were efficient as well!
Larry at M&M furniture is a pleasure to deal with. I had an issue with the loveseat that I bought and he dealt with the issue promptly. He gave me a choice to send the love seat back however I was able to have it fixed to my satisfaction. I would by there again and they have a huge selection to choose from.
MMFurniture was able to provide me with the products I was looking for, the services I needed, and a great delivery timeline, all at a great price. I'll definitely be checking out what they have to offer, next time I'm looking for furniture.
Honestly I have only good things to say for the whole process
I spoke with customer service several times and he was great
Delivery man was friendly and professional
And price was one of the best I could find
I have been recommending you to everyone
Thank you for your whole process right from ordering to delivery
The personnel were very friendly and accommodating, without being overbearing. And they are quite knowledgeable and helpful too. I found an odd piece of furniture that fit my needs perfectly, and got it for a reasonable price.
The desk I bought from MM Furniture was at one of our local stores for $145 more and an $80 delivery charge. We saved a lot with our purchase from MM Furniture. They delivered in 2 and one half weeks.
We thought that the desk didn't come with screws when it was delivered. I called customer service and left a message. The gentleman called back and I had him call my husband who was at home. The customer service agent called back to help to find where the screws were. They were found. Thank you so much! The desk is beautiful!!