Marco Marco Underwear is miles from bland and lightyears from boring. To put it simply, the designer’s aesthetic is unconventional, bold – and when see-through materials are thrown into the mix – provocative. But no matter how tempting or suggestive Marco Marco Underwear can be, it never feels full-on erotic. It’s too fun for that. Instead, Marco Marco likes to focus on wild, fashionable design rather than straight sex appeal.
Marco Marco is an American men's underwear, swimwear, and sportswear manufacturer. The brand is arguably best known for its underwear, which include street, sport and fashion lines. The company heavily targets the gay community, with the brand operating gay-themed websites, and hosting club events. Its advertising campaigns are known to be provocative. They do club events almost every weekend and throughout the world, "[they] definitely work well. The underwear contains eco-friendly features, including bamboo fiber and organic cotton. Their products use "more than 80 percent of U.S. raw materials and manufactures all of its fashionable and durable men's garments in the states." The company's namesake, Marco Morante, has also helped raise the company's profile through reality show appearances and tie-ins.