Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally.

Co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining rigorous standards. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better.

I-N is rooted in our love for plants and for the planet. We believe the only right and sensible solution to so many global problems is to embrace earth conscious, sustainable alternatives and plant-based over petroleum (and other synthetic or pseudo-natural) ingredients. That’s why we call our approach Intelligent beauty over “clean” or “green” beauty: there’s so much scientific innovation and clinical research that goes into our products, it goes beyond simply committing to supporting organic agriculture and limiting our impact on the planet.

In an industry that's largely self-regulated, we choose to have our products certified and regulated by third-party organizations with the strictest standards. Transparency is in our DNA, as are our sustainability efforts and our eternal sense of responsibility to the planet.

We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and organic, sustainable, and safe for the environment. We’ll never settle for less.

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5,417 Verified Customer Reviews

5,417 Customer Ratings and Reviews

Shopper Approved collects trusted reviews from customers who have made a verified purchase.

4.7

Overall Star
Rating

5 Shopper Approved - Review Star
4337
(80.1%)
4 Shopper Approved - Review Star
743
(13.7%)
3 Shopper Approved - Review Star
246
(4.5%)
2 Shopper Approved - Review Star
50
(0.9%)
1 Shopper Approved - Review Star
41
(0.8%)


5-star reviews
4,000+

5-star reviews

6 years collecting reviews

About this Company

Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally.

Co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining rigorous standards. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better.

I-N is rooted in our love for plants and for the planet. We believe the only right and sensible solution to so many global problems is to embrace earth conscious, sustainable alternatives and plant-based over petroleum (and other synthetic or pseudo-natural) ingredients. That’s why we call our approach Intelligent beauty over “clean” or “green” beauty: there’s so much scientific innovation and clinical research that goes into our products, it goes beyond simply committing to supporting organic agriculture and limiting our impact on the planet.

In an industry that's largely self-regulated, we choose to have our products certified and regulated by third-party organizations with the strictest standards. Transparency is in our DNA, as are our sustainability efforts and our eternal sense of responsibility to the planet.

We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and organic, sustainable, and safe for the environment. We’ll never settle for less.

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A
Shopper Approved - Verified Customer Amy S.
10/08/2020

Great products but the serum product I wanted was sold out and I could not order for when it became available. I purchased the kit to obtain it - tho‘ in a smaller quantity.


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Shopper Approved - Verified Customer Lesley M.
10/07/2020

Love the product but mobile check out was glitchy


M
Shopper Approved - Verified Customer Maria P.
10/05/2020

previous items no longer available - large Nourishing Tonic


H
Shopper Approved - Verified Customer Holly R.
10/05/2020

I tried to redeem rewards points but the final balance didn’t reflect the deduction. My rewards points were deducted but I didn’t get the discount.


J
Shopper Approved - Verified Customer Jessica S.
10/05/2020

Many website glitches


A
Shopper Approved - Verified Customer Astrid R.
10/05/2020

Easy to find the product


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Shopper Approved - Verified Customer Nancy D.
10/05/2020

easy to navigate!


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Shopper Approved - Verified Customer Steven C.
10/05/2020

Easy


K
Shopper Approved - Verified Customer Kila X.
10/05/2020

Easy shopping experience!


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Shopper Approved - Verified Customer Erika K.
10/05/2020

I was looking all over for the rewards. Didn’t realize I wasn’t logged in. It would help to have a “Log in to view rewards” template.


B
Shopper Approved - Verified Customer Beverly C.
10/04/2020

Easy, great discount coupon


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Shopper Approved - Verified Customer Tia O.
10/04/2020

Disappointed the hair gel was only available in the 2oz size


D
Shopper Approved - Verified Customer dana K.
10/03/2020

I am a huge fan of Intelligent Nutrients. It's my go to for beauty and healthy supplements


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Shopper Approved - Verified Customer Lynn V.
10/02/2020

Nice website, easy to navigate


N
Shopper Approved - Verified Customer Nichole D.
10/02/2020

Easy to navigate website


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Shopper Approved - Verified Customer Anonymous Customer
10/02/2020

One helpful thing would be to have your coupon/offer code area right there in your cart without having to click the dropdown menu.


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Shopper Approved - Verified Customer Victoria D.
10/01/2020 , MT

Great

Customer Service
5/5

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Shopper Approved - Verified Customer Peg G.
10/01/2020

rejected my first order, because there was no option for shipping to a different address than the credit card address. then wouldn't give advertised 30% discount, because I didn't want to register... I dislike receiving advertising emails.


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Shopper Approved - Verified Customer Sandy B.
09/29/2020

Sight is easy to navigate. A "view all products" option would be nice.

Customer Service
5/5

M
Shopper Approved - Verified Customer Michael M.
09/29/2020

NA

Customer Service
4/5

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