Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally.

Co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining rigorous standards. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better.

I-N is rooted in our love for plants and for the planet. We believe the only right and sensible solution to so many global problems is to embrace earth conscious, sustainable alternatives and plant-based over petroleum (and other synthetic or pseudo-natural) ingredients. That’s why we call our approach Intelligent beauty over “clean” or “green” beauty: there’s so much scientific innovation and clinical research that goes into our products, it goes beyond simply committing to supporting organic agriculture and limiting our impact on the planet.

In an industry that's largely self-regulated, we choose to have our products certified and regulated by third-party organizations with the strictest standards. Transparency is in our DNA, as are our sustainability efforts and our eternal sense of responsibility to the planet.

We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and organic, sustainable, and safe for the environment. We’ll never settle for less.

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5,417 Verified Customer Reviews

5,417 Customer Ratings and Reviews

Shopper Approved collects trusted reviews from customers who have made a verified purchase.

4.7

Overall Star
Rating

5 Shopper Approved - Review Star
4337
(80.1%)
4 Shopper Approved - Review Star
743
(13.7%)
3 Shopper Approved - Review Star
246
(4.5%)
2 Shopper Approved - Review Star
50
(0.9%)
1 Shopper Approved - Review Star
41
(0.8%)

About this Company

Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally.

Co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining rigorous standards. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better.

I-N is rooted in our love for plants and for the planet. We believe the only right and sensible solution to so many global problems is to embrace earth conscious, sustainable alternatives and plant-based over petroleum (and other synthetic or pseudo-natural) ingredients. That’s why we call our approach Intelligent beauty over “clean” or “green” beauty: there’s so much scientific innovation and clinical research that goes into our products, it goes beyond simply committing to supporting organic agriculture and limiting our impact on the planet.

In an industry that's largely self-regulated, we choose to have our products certified and regulated by third-party organizations with the strictest standards. Transparency is in our DNA, as are our sustainability efforts and our eternal sense of responsibility to the planet.

We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and organic, sustainable, and safe for the environment. We’ll never settle for less.

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T
Shopper Approved - Verified Customer Taylor
11/18/2021

Beautiful website! Easy to navigate. Love I-N!


J
Shopper Approved - Verified Customer Jared
11/18/2021

Great products, we now use them exclusively. Nothing else touches this hair!


M
MariaL
03/03/2021 , KS

Online shopping was easy and the website is very intuitive. The product I ordered is fantastic.


R
Rachel
03/01/2021 , MN

The Green Serum is an amazing product. I have sensitive skin and I use it everyday on my face and neck. It's never greasy and absorbs beautifully leaving my face look and feel well hydrated and dewy.

Customer Service
5/5

H
Holly C.
03/01/2021 , NY

Ordered the Combination + Oily Organic Skin Care Mini Discovery Set to sample more Intelligent Nutrient products. I have tried the Purifying Tonic before - it is a calming hydrating mist. The Renewing Oil is very rich and nourishing. The put it on before bed and wake up with baby soft skin. The Moisturizing Emulsion was a surprise- it is really lightweight and instantly sinks in and perks up my skin. Every product has distinctly intoxicating scents. So happy with my purchase.


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