Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally.

Co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining rigorous standards. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better.

I-N is rooted in our love for plants and for the planet. We believe the only right and sensible solution to so many global problems is to embrace earth conscious, sustainable alternatives and plant-based over petroleum (and other synthetic or pseudo-natural) ingredients. That’s why we call our approach Intelligent beauty over “clean” or “green” beauty: there’s so much scientific innovation and clinical research that goes into our products, it goes beyond simply committing to supporting organic agriculture and limiting our impact on the planet.

In an industry that's largely self-regulated, we choose to have our products certified and regulated by third-party organizations with the strictest standards. Transparency is in our DNA, as are our sustainability efforts and our eternal sense of responsibility to the planet.

We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and organic, sustainable, and safe for the environment. We’ll never settle for less.

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5,417 Verified Customer Reviews

5,417 Customer Ratings and Reviews

Shopper Approved collects trusted reviews from customers who have made a verified purchase.

4.7

Overall Star
Rating

5 Shopper Approved - Review Star
4337
(80.1%)
4 Shopper Approved - Review Star
743
(13.7%)
3 Shopper Approved - Review Star
246
(4.5%)
2 Shopper Approved - Review Star
50
(0.9%)
1 Shopper Approved - Review Star
41
(0.8%)


5-star reviews
4,000+

5-star reviews

6 years collecting reviews

About this Company

Intelligent™ beauty is about harnessing the natural powers of plants without harming the environment. We’re a women-owned company devoted to organic, earth-conscious, cruelty-free, non-toxic beauty products that are proven to work. Our hair and skin care products are supremely effective with plant-based active ingredients that fuse nature and science—and they smell delicious, naturally.

Co-owners Kiran Stordalen and Nicole Rechelbacher lead I-N while maintaining rigorous standards. Our meticulous selection of plant-derived, clinically proven, active ingredients are always cruelty-free and responsibly produced to minimize impact on the environment. We strive to exceed the standards of our certifiers, and aspire to make every component of our packaging recyclable. We're devoted to doing the best we can—until we can do better.

I-N is rooted in our love for plants and for the planet. We believe the only right and sensible solution to so many global problems is to embrace earth conscious, sustainable alternatives and plant-based over petroleum (and other synthetic or pseudo-natural) ingredients. That’s why we call our approach Intelligent beauty over “clean” or “green” beauty: there’s so much scientific innovation and clinical research that goes into our products, it goes beyond simply committing to supporting organic agriculture and limiting our impact on the planet.

In an industry that's largely self-regulated, we choose to have our products certified and regulated by third-party organizations with the strictest standards. Transparency is in our DNA, as are our sustainability efforts and our eternal sense of responsibility to the planet.

We believe that everything we do makes a world of difference. Self-care isn’t just about looking good today, it’s an investment in a brighter future for your body and for the planet. Hair and skin care can and should be truly high-performance and organic, sustainable, and safe for the environment. We’ll never settle for less.

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Shopper Approved - Verified Customer Taylor
11/18/2021

Beautiful website! Easy to navigate. Love I-N!


J
Shopper Approved - Verified Customer Jared
11/18/2021

Great products, we now use them exclusively. Nothing else touches this hair!


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MariaL
03/03/2021 , KS

Online shopping was easy and the website is very intuitive. The product I ordered is fantastic.


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Rachel
03/01/2021 , MN

The Green Serum is an amazing product. I have sensitive skin and I use it everyday on my face and neck. It's never greasy and absorbs beautifully leaving my face look and feel well hydrated and dewy.

Customer Service
5/5

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Holly C.
03/01/2021 , NY

Ordered the Combination + Oily Organic Skin Care Mini Discovery Set to sample more Intelligent Nutrient products. I have tried the Purifying Tonic before - it is a calming hydrating mist. The Renewing Oil is very rich and nourishing. The put it on before bed and wake up with baby soft skin. The Moisturizing Emulsion was a surprise- it is really lightweight and instantly sinks in and perks up my skin. Every product has distinctly intoxicating scents. So happy with my purchase.


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Mary A.
03/01/2021 , MN

I was so happy to come to Intelligent Nutrients to try some of their products. I am enjoying the Purelux shampoo conditioner, it leaves my hair with a bit of shine which is no small feat as I have fine, oily hair and rare to try with good result any product promising some shine. My hair was clean but not stripped. I also will be trying the Pureserve color care conditioner, and revitalizing moisture creme.
The integrity of ingredients is important to me.
This company of product coming from the mind and heart of Horst Rechelbacher was and is still revolutionary in it's creation.

Customer Service
5/5

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Jacki
02/27/2021 , MN

I LOVE the Intelligent Nutrients products! I have been trying a new product every month and I am very impressed w/ the obvious results! My hair & skin have greatly improved! I hope to STAY YOUNG!


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Liz F.
02/26/2021

Great customer service. I was missing two products because they were out of stock and was quickly reimbursed by Alicia who promptly responded to my e-mail. She also provided a $25 gift card for the mix up which was a great touch for a first time customer. I received a text from Nicole to check in on how I was liking my purchase so far as well. Will definitely be purchasing again!

Customer Service
5/5

H
HCarrie
02/23/2021

Great products and excellent customer experience!


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Shopper Approved - Verified Customer Jaci M.
10/29/2020 , TX

Quick and Efficient with tracking info and updates. Thank you!

Customer Service
5/5

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Shopper Approved - Verified Customer J D.
10/27/2020

Customer service is excellent


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Shopper Approved - Verified Customer Chris G.
10/27/2020

I spent so long trying to select the products


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Catherine T.
10/26/2020 , CO

I love the ease of shopping via the website, timing of delivery and quality of the products. The products came exactly as described, and I'm very pleased with them. I plan to order more soon. Just wish that IN has more body wash and lotion.

Customer Service
4/5

P
Shopper Approved - Verified Customer Patricia O.
10/25/2020

I feel confident in choosing any UN products for their wholesomeness.

Customer Service
5/5

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Shopper Approved - Verified Customer Larissa G.
10/25/2020

Check out was fairly easy


J
Shopper Approved - Verified Customer Judy B.
10/24/2020

Very easy❤️

Customer Service
5/5

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Shopper Approved - Verified Customer Jane H.
10/22/2020

Appreciate IN sending emails with sale updates and new products available. Easy to use web site, and the information always available about past purchases is helpful. That in addition to very effective products for both my hair and skin. Win-win all the way around.

Customer Service
5/5

M
Shopper Approved - Verified Customer Mallory S.
10/22/2020

So easy, it had all my information stored for me!

Customer Service
5/5

A
Shopper Approved - Verified Customer Amy J.
10/21/2020

4th time trying to order. Sent email- no response. Called only voice mail. Went to salon it was close. Order took all bonus points but never used because order did not go through. But points disappeared. Long time customer extremely disappointed


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Tonya J.
10/19/2020 , MN

Love these products, especially for my curls!


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