The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Gun Dog Supply has been serving Hunting and Field Dog Owners throughout the United States and the world since 1972. We are proud of our products and personal service and we guarantee satisfaction.
We have raised, trained, bred, field trialed, and hunted with dogs for some 30 years. While there is a lot we have yet to learn, we will be glad to assist you if we can. Just give us a call. Steve and I sincerely appreciate your business and hope to continue serving part of your dog supply needs. Thank you for supporting our family business.
2 days ago
2 days ago
Overall Satisfaction Rating
All in all shopping was easy.Dog collars we bought were great.Well made should last a long time.Very pleased. Will do more shopping here.
Recommend this Company
We're glad you like the collars! We appreciate your business!
I ordered an ecollar Sportdog SD 825-X for my dog to help teach him it's not ok to run up and greet every person we come across while hiking. Working great 1st day out bringing him back to me. Got back to car and noticed antenna had fallen off while hiking with hand held remote hanging from lanyard. Emailed gundogsupply and asked if they had replacement antenna I could purchase. Steve said he was placing one in the mail immediately for me as a replacement at no cost! Incredible customer service!!!
Recommend this Company
M T Susanne
So pleased that you are our loyal customer and we strive to be the best customer service to all of our customers and thanks for the five star and great review
Received helpful guidance in purchasing an E collar. Unfortunately it had not been shipped out as stated. Contacted Customer Service and they were responsive and assured it would be received in a timely manner, and it was. Highly recommend Gun Dog Supply.
Recommend this Company
Thank you for the five stars and that you are happy with our customer service we are have to please our customer in a fast and productive matter.
Overall it was good but it took a long time to get to me because I ordered a personalized collar and their machine was done. Since that did occur I did feel that they could have shipped the portion of my order that was not personalized and then sent the collar later when the equipment was back up and running. But the sight does have a lot of dog items to choose from and it is easy to navigate so I liked that.
I ordered on a Wed afternoon but it didn't ship until Monday. I was expecting it to ship by Friday at latest. I was going to contact CS on Monday if it hadn't. Then it got stuck in Jackson mail facility for another 10 days. I did contact CS two weeks after I had placed my order and Kathleen told me there have been a lot of delays.
Finally arrived on a Saturday, but I have a post office box so couldn't get it until Monday. I was going cancel and order elsewhere at 3 week mark.