The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Foam Insulation Solution is a leading spray foam insulation contractor in New York. Our extensive knowledge of the spray foam industry, along with our experienced staff gives us a competitive advantage over alternative products and service providers.
2 weeks ago
2 weeks ago
Overall Satisfaction Rating
Very professional, courteous and timely service! The owners, Nick and Nate, were very knowledgeable and thoroughly explained the options and process. They showed up on time, worked efficiently and maintained a clean worksite.
The entire crew was efficient and easy to work with. They explained the process before and during the installation. They were careful of my property and cleaned up after themselves. I would use them again and highly recommend this company.
They did a great job. There was an immediate difference in our house! It has been a noticeable warmer in the house! The owners and crew were professional and well versed in what they did! I would recommend them to anyone! Thanks guys!
This was the easiest and smoothest experience from the first contact made through the install. Everyone was at the pinnacle of professionalism. The end product looked amazing, even better than I thought. I highly recommend Spray Foam Insulation USA to all the people who care about quality service and work.
We had our shop insulated. The outcome was amazing! Anyone that walks in to see it says that's the best looking foam spray job they have ever seen! Very courteous, on time, clean up was awesome! We can already tell it's going to be a big difference and save money on heat. If you need this done I would highly recommend them.
2 weeks ago
Overall Satisfaction Rating
Very professional from quote to finish. Responsive to any of my concerns in a timely fashion. Workers on site were top notch. They arrived on time, were polite, respectful of my home and paid great attention to detail and ensured I was happy with the job performed.
I had my roof insulated in Sep. The house was very cold up to that point. After the foam was sprayed the house instantly became warmer and my oil consumption was less than half the following month. The Foam Insulation was excellent job keeping the house clean and cleaning up after they were finished. I would definitely use them again.
Amazing product, having insulated a previous house the traditional way we decided with our new house to try Icynene spray foam insulation from and what a difference it has made, our house is drought free and feels much warmer. Thanks again guys.