In 1962, a young couple, Rosanne and Bill Fitzula, Jr., opened a variety store to serve the needs of the mostly middle class Italian families that lived in the area. Located 90 miles North of New York City on the western shores of the Hudson River in the quaint Village of West Haverstraw, they began their life journey together. The store fronted Railroad Avenue and Bill and Rosanne lived upstairs allowing them to work side by side in their labor of love. Over the next 10 years their store prospered and their little family grew. They raised two handsome boys, Billy, Freddy and one beautiful daughter Cindy.

In the early 1970's Bill decided to transform the variety store into a full fledged jewelry store and after years of night classes and endless training successfully converted their little store into a full service jewelry store focusing on diamonds and watches.

For the next 25 years Rosanne and Bill watched their children grow up, begin families of their own and tinkered with the inventory to match the changing needs of the locale community.

In 1997 under the capable direction of their son Billy they launched their first website. They were far ahead of their time and experimented constantly as they awaited the world to beat a small path to their door.

In 2000, Rosanne passed away, causing Bill to close down the store for three months. During those three months Bill reflected on his life, his lost love Rosanne and the wonderful family he had been blessed with. With the support and encouragement of his three children he once again made a change in the direction of the store. He decided the time was right to pursue a dream he and Rosanne had to focus their attention on the gifts and collectible market. For the next three years Bill and his children, all who worked part time as needed, transitioned the store from exclusively jewelry to primarily gifts and collectibles focusing on those hard to get pieces that weren’t readily available in the area.

By 2003 the neighborhood and the surrounding area had changed. The quaint little neighborhood made up of small family owned businesses had morphed into another suburb of New York City complete with fast food restaurants and giant box national retailers. It was once again time for a major change.

Bill decided to move his store to the little town of West Milford, NJ. Located in the "Heart of the Highlands". He once again has found the idyllic serenity that he once knew in the Village of West Haverstraw.

After spending 11 years in West Milford an opportunity to own their own building presented itself. With vision and foresight Bill and Billy purchased the old diner in Greenwood Lake, New York. They renovated the building adding a second floor which is used as their storage area. The grand opening of the new building was May 1, 2015. "We chose Greenwood Lake because it's a vibrant community," says Bill. "There are people walking downtown, kids playing on the field across the street and a lot of events that bring people together here." Billy added that he looks forward to being in Greenwood Lake for as long as his parents were in West Haverstraw.

"We welcome the Fitzula familty to Greenwood Lake," says Kevin Sweeney, President of the Greenwood Lake Chamber of Commerce. "They have done an outstanding job completely renovating the building they purchased and we thank them for thier investment in our downtown."

If you happen to find yourself in the area please stop in and say hello and take your time looking around the shop that Rosanne and Bill started 45 years ago. Don't rush, we are glad you've come and we are in no hurry to see you leave, as this is where we come to relax and enjoy life.

Bill and Billy Fitzula

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2,246 Verified Customer Reviews

2,246 Customer Ratings and Reviews

Shopper Approved collects trusted reviews from customers who have made a verified purchase.

4.8

Overall Star
Rating

5 Shopper Approved - Review Star
2013
(89.6%)
4 Shopper Approved - Review Star
163
(7.3%)
3 Shopper Approved - Review Star
47
(2.1%)
2 Shopper Approved - Review Star
7
(0.3%)
1 Shopper Approved - Review Star
16
(0.7%)

Customer Service
4.7
5 Shopper Approved - Review Star
77
4 Shopper Approved - Review Star
1
3 Shopper Approved - Review Star
2
2 Shopper Approved - Review Star
1
1 Shopper Approved - Review Star
4
SHOW DETAILS

5-star reviews
2,000+

5-star reviews

7 years collecting reviews

About this Company

In 1962, a young couple, Rosanne and Bill Fitzula, Jr., opened a variety store to serve the needs of the mostly middle class Italian families that lived in the area. Located 90 miles North of New York City on the western shores of the Hudson River in the quaint Village of West Haverstraw, they began their life journey together. The store fronted Railroad Avenue and Bill and Rosanne lived upstairs allowing them to work side by side in their labor of love. Over the next 10 years their store prospered and their little family grew. They raised two handsome boys, Billy, Freddy and one beautiful daughter Cindy.

In the early 1970's Bill decided to transform the variety store into a full fledged jewelry store and after years of night classes and endless training successfully converted their little store into a full service jewelry store focusing on diamonds and watches.

For the next 25 years Rosanne and Bill watched their children grow up, begin families of their own and tinkered with the inventory to match the changing needs of the locale community.

In 1997 under the capable direction of their son Billy they launched their first website. They were far ahead of their time and experimented constantly as they awaited the world to beat a small path to their door.

In 2000, Rosanne passed away, causing Bill to close down the store for three months. During those three months Bill reflected on his life, his lost love Rosanne and the wonderful family he had been blessed with. With the support and encouragement of his three children he once again made a change in the direction of the store. He decided the time was right to pursue a dream he and Rosanne had to focus their attention on the gifts and collectible market. For the next three years Bill and his children, all who worked part time as needed, transitioned the store from exclusively jewelry to primarily gifts and collectibles focusing on those hard to get pieces that weren’t readily available in the area.

By 2003 the neighborhood and the surrounding area had changed. The quaint little neighborhood made up of small family owned businesses had morphed into another suburb of New York City complete with fast food restaurants and giant box national retailers. It was once again time for a major change.

Bill decided to move his store to the little town of West Milford, NJ. Located in the "Heart of the Highlands". He once again has found the idyllic serenity that he once knew in the Village of West Haverstraw.

After spending 11 years in West Milford an opportunity to own their own building presented itself. With vision and foresight Bill and Billy purchased the old diner in Greenwood Lake, New York. They renovated the building adding a second floor which is used as their storage area. The grand opening of the new building was May 1, 2015. "We chose Greenwood Lake because it's a vibrant community," says Bill. "There are people walking downtown, kids playing on the field across the street and a lot of events that bring people together here." Billy added that he looks forward to being in Greenwood Lake for as long as his parents were in West Haverstraw.

"We welcome the Fitzula familty to Greenwood Lake," says Kevin Sweeney, President of the Greenwood Lake Chamber of Commerce. "They have done an outstanding job completely renovating the building they purchased and we thank them for thier investment in our downtown."

If you happen to find yourself in the area please stop in and say hello and take your time looking around the shop that Rosanne and Bill started 45 years ago. Don't rush, we are glad you've come and we are in no hurry to see you leave, as this is where we come to relax and enjoy life.

Bill and Billy Fitzula

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M
Shopper Approved - Verified Customer Michele A.
1 day ago , MD

Fast easy ordering and delivery.

Product Choice

Only ornament I could find with son. Found two for my daughters, but not my son. It is beautiful and I love it.


K
Shopper Approved - Verified Customer Kathleen L.
4 days ago , NC

Great so far, best prices

Product Choice

gift


J
Shopper Approved - Verified Customer Jessica S.
1 week ago , IN

It was exactly what I was looking for and looks great in my car! Fast shipping!


M
Shopper Approved - Verified Customer Mila P.
2 weeks ago , VA

Finally found the Green and Blue hat Ganz Gnomes to go with my Red Hat. Everywhere else it is a random choice for the Gnome.

Product Choice

So the Red Hat Gnome can have his buddies with him.


S
Shopper Approved - Verified Customer Sarina C.
2 weeks ago , TX

So far so good

Product Choice

Pretty I love teapots


J
Shopper Approved - Verified Customer joAnn J.
2 weeks ago , AR

Great!


T
Shopper Approved - Verified Customer Tamara C.
2 weeks ago , NJ

I reached out to ask a question, and they replied immediately and were very helpful. My item was delivered sooner than expected. Thank you very much.

Customer Service
5/5

Product Choice

I replaced a glass that accidentally ran through the dishwasher.


P
Shopper Approved - Verified Customer Patricia C.
3 weeks ago , NE

Very Helpful Staff

Product Choice

Nurses Week and appreciation


C
Shopper Approved - Verified Customer Cheryl H.
3 weeks ago , NE

It was very easy

Product Choice

Very satisfied


L
Shopper Approved - Verified Customer Lori M.
04/30/2023 , MO

Great,

Product Choice

We just lost our precious Vivian, who was our west highland white terrier. She was 11 almost 12. This statue will

forever give us a memory garden for her.


E
Shopper Approved - Verified Customer Esther M.
04/26/2023 , OH

I really appreciated this shop!! I received prompt communication that my order was received. I could easily check on my order's progress. My order was very well packaged in an ample size box with plenty of bubble wrap. The glass order arrived undamaged when I was told it would. When I left positive email comments about my experience, an employee kindly wrote back to me. I was impressed from the beginning to the end of my experience!
My husband and I also enjoyed reading about the history of this neat family business.

Product Choice

I needed it for some prayers I was making. It was hard to find but Fitzulas had it.


J
Shopper Approved - Verified Customer Jennifer L.
04/25/2023 , TX

Smooth

Product Choice

For fun


J
Shopper Approved - Verified Customer Jamie L.
04/22/2023 , IN

It was easy.

Product Choice

My local hospital gift shop did not have them in stock.


J
Shopper Approved - Verified Customer Jessica B.
04/20/2023 , NC

It was great! I found a hard to find item quickly and the check out process was very easy!

Product Choice

We've started a girl's group theme.


M
Shopper Approved - Verified Customer MARK S.
04/20/2023 , MI

Went smooth

Product Choice

Special momen, memories


C
Shopper Approved - Verified Customer cayetano A.
04/17/2023 , TX

Gracias

Product Choice

Me gusta.


C
Shopper Approved - Verified Customer Chrystee Y.
04/16/2023 , NV

Great website and easy to use

Product Choice

My mom's been sick ...I wanted to cheer her up


Q
Shopper Approved - Verified Customer Quincy K.
04/16/2023 , TN

Easy to follow

Product Choice

Tradition


A
Shopper Approved - Verified Customer Anonymous Customer
04/14/2023 , MO

Great products and great service

Product Choice

I collect Byers Carolers


K
Shopper Approved - Verified Customer Kathryn L.
04/14/2023 , MD

Found my Dad a replacement of his exact favorite mug that broke. Ordering was quick and easy!


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