"What makes Embrace pet insurance a stand-out company are two things: communication and compassion. Their response to the needs and requests of clients is fair and not slick; and their responses are timely and informative. I do not get the sense that I am being 'taken' by these people. Further, as my family and I have faced several crises over the past year, including the loss of multiple pets, we have found their genuine and personal concern for our well being surprising, endearing, and reassuring. If ever there were an insurance group one could think of like a part of the family, it would be the Embrace group. It is well named and retains much of the earlier ethical norms we used to find in insurance."