The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
I could not believe how quickly I received my cuckoo clock coming all the way from Germany. I have ordered other items from other companies within the United States well before i ordered cuckoo clock & still am waiting to receive them . The quality of this clock is top notch .
My cuckoo clock is an
absolutely beautiful addition to my clock collection .
Mark Nutgrass .
The item overall is great and what I was looking for. But when I received the item and opened it up there was a piece that was broke off the clock where the pendulum connects to. It took me a couple of days and lots of time watching YouTube videos to figure out how to fix the broken piece and get it running correctly. That's the only issue that I had. I'm very pleased with it besides that. Thanks
Recommend this Company
Would Buy Again
We are very sorry to hear that there had been an issue on delivery. For any questions and help with the set-up, we ask our customers to contact us via email to [email protected] Our customer service will be happy to help.
cuckoopalace.com recently attempted to reach out to this customer via the Shopper Approved Customer Resolution Center, and is currently awaiting the customer's response.
My grandsons who knew there mom wanted a clock from germany since she bought one for her mother when she was there on a high school trip. My grandsons asked if i would help get momma her clock? They picked out the one they loved. I ordered it. The pride and happiness yesterday when they gave the clock to momma will never be forgotten. Thank you for a cherished memory.
The clock ordered and received is beyond our expectations, it is a beautiful piece of workmanship we very much admire and appreciate it. We just hope it will last a long time for us to enjoy.
Fast shipping and delivery. Item received in excellent condition; it was sealed in original packaging, and further protected by an outer box. The cuckoo clock itself is a wonderful piece of art, and a delight to my family.
The cuckoo clock took a week to arrive to New Zealand from Germany. It looks nicer than the pictures and my family simply adores it and can't wait for the cuckoo to come out of its hiding place. Very pleased with the product and purchase.