The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Fast delivery - 3 days from Germany to Henderson, NV
Well packed - No damage and excellent setup instructions
Competitive Price - Lowest price against 2 other sites
Beautiful Anton Schneider Chalet-Style 42cm beer drinker cuckcoo clock with multiple moving elements. We particularly enjoy seeing the internal movements through the clock dial and under the windows.
The little clock is beautiful and shipping was very fast considering the clock came straight from Germany. It's taken longer to get items from other parts of the US and I live here. The only reason I didn't give 5 stars for the clock is the chime is a bit 'tinny' sounding. But I love it non the less!
Our new cuckoo clock is amazing! So lovely, took my breath away when I saw it; and it got to us so quickly. The instructions were easy to understand and we hung our clock with ease. It is such an addition to our home and we are so glad we found you.
We bought this cuckoo clock to finish off our sons nursery. It's amazing in every way. Every detail is appropriated.
Our son is nearly 6mths old and loves to watch his cuckoo clock.
With the night and day sensor it's the finishing touch we were looking for. :)
Beautiful clock with 8-day movement with the VdS seal of approval, expertly and safely packed, easy set up, fast shipping to USA, works flawlessly out of the box. Wonderful German craftsmanship! Would recommend without reservations.
I am delighted with my beautiful clock. It took only five days to arrive in Australia, something I find very good service, indeed. The clock was packed very securely as it was wrapped in lots of protective brown paper and cardboard and labelled "Fragile Glass" which meant that it arrived safely. I had no difficulty in assembling the few items that were included such as the bell tower. I love the sound of the cuckoo and the melodies each hour and am very pleased to see that it keeps accurate time.
I bought this clock as a present for my Mother, whose prior Cuckoo clock finally broke after 20+ years. She really missed the sound of the clock as it chimed and this new clock was absolutely perfect. Ordering was extremely simple and the travel time from Germany to the US was well within my expectations. I am very pleased with my quality of my purchase and definitely will come back to your sight again for other clocks that I might want.