Criterium Cycles was established in Edinburgh in 2013 by brothers Paul and Richard Bowker. Our vision has always been to deliver outstanding customer service and be one of the best bike shops in the UK. We believe that by stocking the best brands supported by knowledgeable staff who ride and wear the products we sell, we give our customers the confidence that they are buying the right products supported by impartial and professional advice. We always make sure we find out as much as we can about your riding objectives and level of experience at the very outset so we can make sure we supply you with the bike that is right for you. We were voted Scotland's best bike shop in 2021 but have now become a truly UK wide business with our hugely successful National Delivery Service ensuring more customers than ever can take advantage of the outstanding customer service that the name Criterium Cycles has become synonymous with.
428 Verified Customer Reviews
428 Customer Ratings and Reviews
Shopper Approved collects trusted reviews from customers who have made a verified purchase.
4.9
Overall Star
Rating
5-star reviews
About this Company
Criterium Cycles was established in Edinburgh in 2013 by brothers Paul and Richard Bowker. Our vision has always been to deliver outstanding customer service and be one of the best bike shops in the UK. We believe that by stocking the best brands supported by knowledgeable staff who ride and wear the products we sell, we give our customers the confidence that they are buying the right products supported by impartial and professional advice. We always make sure we find out as much as we can about your riding objectives and level of experience at the very outset so we can make sure we supply you with the bike that is right for you. We were voted Scotland's best bike shop in 2021 but have now become a truly UK wide business with our hugely successful National Delivery Service ensuring more customers than ever can take advantage of the outstanding customer service that the name Criterium Cycles has become synonymous with.
10/15/2021 , Staffs
Excellent experience thx
Love my new Trek Powerfly and will undertake my first day trip tomorrow to RAF museum Cosford.
The gearshift on the bike was obviously adjusted prior to delivery and is perfect.
Most new bikes I have purchased need tweaking.
Many thanks,
Tim
10/13/2021 , Wales
The set up and delivery process from Edinburgh to my home in Wales was both professional and efficient.can't fault it.Thank you Richard and everyone at Criterium cycles.
10/13/2021 , Cheshire
As well as sourcing a much sought after Domane SL6 (gold dust), CC's follow up and service was perfect. The finance option was quick and painless to use, and a number of detailed tech questions on the spec were answered quickly and accurately. The bike was pulled together in a matter of days and was personally delivered, so no final assembly out of a flat pack. The handover brief was comprehensive, and everyone was super friendly and professional throughout. I'd have no hesitation in recommending Criterium to others. Thanks again for sorting me out.
10/13/2021 , Derbyshire
Criterium Cycles have impressed me to the extent that I give them 5 Stars in every category. Communications have been excellent both phone and email. Their sales and technical staff are very knowledgeable, the process of buying a new Trek eBike was straight forward and one of the best parts was that delivery from Edinburgh to High Peak in Derbyshire with their own transport was timely and very much welcomed. I thoroughly recommend Criterium Cycles, Richard, Paul and Team operate a business which is second to none. Thank you.
10/12/2021 , Edinburgh
Overall, I was extremely impressed with the purchase of my new gravel bike from Criterium in Edinburgh.
The technical experience was evident during the selection process and during my trial run.
The staff were extremely knowledgeable, particularly Keith who helped my in the final steps.
It would be nice to feel that having bought a bike from them that my ongoing dealings will be
attractive and possibly discounts considered for servicing and purchasing of items.
Would definitely recommend this Edinburgh branch and have already encouraged 2 cycling colleagues to buy from them. Wishing them all the best with the business.
10/12/2021
Criterium Cycles are a fantastic shop to deal with - from initial enquiry through to delivery of my order they were friendly, helpful and very knowledgeable about their products. They went out of their way to source the items I needed and deliver them to me. Great customer service and their shop is lovely! Definitely the best Trek dealer I have found anywhere. Thank you Criterium!
10/09/2021 , Midlothian
Convenient location, local business, and good selection of bikes.
A sound consultation with, and good advice from Paul determined my purchase of a Marlin6 which was got and prepared much sooner than expected. And then Enrique's comprehensive handover procedure before they let me go.
I was back 2 days later with my daughter, and with Keith's help and patience, we placed an order for 2 Powerfly FS4 EQ e-bikes, with delivery due early next year. Keith and Paul were very generous with additional add-ons and purchase.
Criterium is a super place to go for all things bikes.
10/09/2021
I did not have a good experience in trying to buy a new bike from another bike shop (Evans). I was buying through the bike to work scheme. A colleague advised me to go to criterium cycles who he highly recommended. Everyone was very helpful and bent over backwards to help me get the bike I wanted. The service was faultless. The shop incredible. Everything went according to plan. I am now the proud owner of a Trek bike. I would not go anywhere else if I need to have my bike repaired or maintained. I have told many friends and colleagues that Criterium is the place to go if they are thinking of buying a bike.
10/08/2021 , Edinburgh
2nd Bike from Criterium
Both met our needs both in bike requirements and availability especially in current availability restraints.
Paul and Rosie gave their time and experience to make sure we received what we needed now and in future. Completely different to another Trek stockist in Edinburgh!
On their recommendation we moved one
bike onto a tubeless configuration that has enhanced the riding experience and provided enhanced peace of mind.
The other bike was tubeless on delivery.
We both would definitely return for any servicing, accessories and replacement bikes!
10/08/2021
Great service with no sales push.
Everything explained and measured to suit your requirements.
It's so nice to support a local independent shop.
10/08/2021 , Midlothian
We checked out various bike web sites before visiting Criterium Cycles. Having watched Paul as he measured Rosie for a bike I carried out the measurements and presented them to Paul. He questioned her on how confident she was a rider and then decided which mountain bike suited her. He did not try to upsell her a more expensive bike and had her test drive her bike round the car park to ensure she was happy. On the day to pick up the bike he helped remove the tyres and place in the car. An overall excellent experience.
10/08/2021
We received excellent advice, we were not hurried with our purchase and the after sales service was excellent. The staff were all very friendly and competent.
10/08/2021 , Lothian
I found the service was brilliant. Paul was really knowledgeable and the bike I bought has been great.
It was delivered to me which was really helpful
I couldn't fault them
10/08/2021 , Edinburgh
I was looking around for a bike at the height of the Covid pandemic, when bikes were a scarce commodity due to both demand and production, I tried several retailers but none had a bike that I wanted in stock, or couldn't guarantee a delivery date, fortunately Criterium did have one, the Trek fx3, which, although wasn't my first choice, I did buy, and what a bike, brilliant absolutely no regrets, love it.
As for the service, definitely 5 star, attention to detail in every aspect, 100% happy with everything, I have been back to the shop a couple of times for little extras to add to the bike and I am always met with attentive service and choice of product.
Highly recommended.
10/08/2021 , Midlothian
I,ve had 1 leg amputated and the staff were very accommodating and helpful in every way with my needs
10/08/2021 , Edinburgh
I checked out the bikes available online before going to the shop. The bike I was interested in was in the shop and after some measurements my size was in stock. The shop assistant was very thorough and helpful. Even got to ride the bike round the car park to ensure the seat height was correct.
As my bike was in stock I was able to take home that day. I passed on the service to friends and as a result they too went and bought bikes for the family too.
Would recommend
10/08/2021
Fantastic shop with great selection of merchandise and the customer service is excellent.
10/08/2021 , Midlothian
Top service and top team. Great knowledge and understanding in supporting me pick a bike that would best suit my needs and abilities. Keep up the good work.
10/03/2021 , Edinburgh
Overall I had a great experience shopping at Criterium. My partner and I both bought TREK e-bikes. We were given a detailed overview of the bikes and relevant accesories. The delivery timing was accurate and the home delivery service was very convenient. The staff are very knowledgeable and helpful. Special thanks to Keith and Paul who dealt with us during very busy times. I haven't had to use their workshop yet, but they service bikes that they have sold, which is reassuring if something was to go wrong. Highly recommended!
10/03/2021 , East Sussex
Having been looking around for a full suspension trail bike, it became clear through watching the joint podcast with Criterium Cycles and Petrol Ped, that they had stock of Trek bikes and would be worth investigating.
As Paul (co-owner of Criterium) soon realised from our email conversations, that Trek wouldn't have been my first choice, and there were compromises on both the colour (I'm a tart about my colours) and the groupset (would have preferred the XT version, but sometimes you have to compromise right)?
Ignoring all that, and just itching to get the bike, I made the purchase.
One of the great things about Criterium is their free delivery (over a certain value) and I made use of this facility. The communication was very good regarding delivery date and time, and Richard duly appeared on the stated day and on time.
He gave a very personal handover of the bike, (which I have to say looked huge, and the colours were awesome) and ran through various things I should know.
All in all it has been a pleasure dealing with Paul and Richard, and made the whole experience very enjoyable.
As a PS, the bike majorly flatters my riding, at 56 and I'd say cautious in my riding style, I've gained a load of Strava segment pb's!
I would recommend a Trek Fuel - it's a cracker.
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