The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Welcome to Collar Clinic! We have specialized in electronic dog training equipment since 1988. Customer service, product knowledge, repair and trade options set us apart. Professional dog trainers recommend us even our competitors refer customers to us.
Collar Clinic helps people choose, use, upgrade and maintain their dog training equipment. We are a master dealer for all the major brands; Garmin / Tri-Tronics, Dogtra, D.T. Systems, SportDOG, E-collar Technologies, PetSafe and more. Products, parts and accessories are in stock for quick shipping. We accept all e-collars in trade for credit on new or reconditioned trainers. We also repair most Tri-Tronics, Dogtra and D.T. Systems remote dog trainers.
If you are looking for a remote trainer, a bark collar, a GPS tracking system, a containment system, remote releases and launchers or antennas and batteries, we can assist you. Ask our knowledgeable friendly representatives toll free at 800-430-2010 M-F 8:30-5:00 ET or visit our website. Your purchase is backed with a 30 day money back guarantee and our repairs with a 6 month warranty. Customer service is very important to us. Let us help you find the right training collar for your dog.
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Not sure why rebate isn't instant and no military discount.
Y'all have some of the best stuff for older model tri tronics gear - thankful for that! Running 3 gun dogs is never cheap but sure helps to find "new old equipment" parts. Thanks for finding that niche.
We have been using Garmin/Tri-Tronic products for over 15 years now! When we needed a replacement part several years ago we called the Collar Clinic and they were so helpful and kind! The part arrived quickly and worked great! We are now in need of a new collar set up, so we came back to their site. After speaking with a very helpful gentleman on the phone, I just placed the order! Can't wait to get our new set up!