The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Canvas Print After serving businesses and vendors in the print and advertisement industry for over two decades, Prints and Signs International LLC, was established with vision to serve directly to the end customer. We were excited and motivated to provide more products and services to our customers by keeping the same ideology of targeting 100% customer satisfaction by focusing on providing best quality, price and customer service.
2 weeks ago
2 weeks ago
Overall Satisfaction Rating
I missed the place to entrer my discount. You would not refund my money so I had to use a site credit!
Recommend this Company
Would Buy Again
There must be a misunderstanding. we have 100% customer satisfaction policy and under that you can ask for honouring an offer that you have missed during placing your order.
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Product is great, perhaps I don't know how to move about the website properly. I would like to be able to go back and forth between my picture file to upload, without having to start all over from the beginning with each picture. I will purchase again from this site and have recommended it to others.
Overall Satisfaction Rating
The canvas items that I ordered were phenomenal. Five Star quality. The detail in my canvases exceeded my expectations. I am hooked for life with CanvasChamp. Everything was packed very well to protect my ordered items. The only reason I gave one four star rating above is because the acrylic that I ordered had some of the white border edges scraped off. I am good at repairing things so I touched it up with white paint that I had. No one will ever know. Maybe it didn't have enough time to dry before being sent? Aside from that that it was beautiful. I have already uploading more items in my cart for another order. Keep up the good work!!! The customer service is prompt and any questions that I asked online had quick
responses. Sincerely, Chris.