The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
"I'm really enjoying learning how to play my Bass. I'm a 55 year old father of two. My girls are grown now and I have a bit more time on my hands. I've always wanted to learn how to play Bass. I grew up playing drums and they came easy to me. The Bass is a whole different thing though and with your program, I feel like I just may be able to jam with my friends one day. Thank you so much for putting together such a fun to use system for learning the Bass!"
"I've had three other bass guitar instructors in the past two years , no one comes close to Josh . I'm having so much fun learning in my own time . I'm 70 years old , so it takes me a little longer , but who cares as long as i'm injoying what I do . Thanks Josh"
"A tremendous value for the money. Slow, easy progression with all the fundamentals to make sure you develop all the best playing habits early. Good intro to theory, with appropriate ramping-up of skills and challenges at appropriate progress points. Excellent place to start. And as a bonus, Josh provides all the corny puns you can handle, too."
"Josh is a great bass player & an even better instructor. The course is designed to gently force you to participate, which is a great thing! As you go through the course, you find yourself going up the ability ladder. I highly recommend this course!!!"
1 week ago
Overall Satisfaction Rating
"I've owned a bass now for about 10 years now but never learned to play it properly. To be honest I didn't know where to start. Lessons from a professional where too expensive plus with work and family commitments I felt I never had the time.
However it was one of my new year resolutions this year to finally make the effort and learn to play properly. I was looking at some tutorial video's on you tube when I suddenly came across bass buzz which impressed me so I decided to give it a shot and I was very impressed.
Bass buzz takes you by the hand and teaches you right from the very begining,so even if you've never picked up a bass before and stick with Josh's lessons and work outs at your own pace you will soon become a competent player.
All in all I think the cost of the course which is @ £150 in British money is certainly good value,which I can highly recommend."
"These lessons make it so easy to become proficient fast. Josh is inspiring as well as comprehensive. I highly recommend bassbuzz! I had never played bass before and within a month I was reading charts and figuring out bass lines."
"I am a starving guitarist, so jumping on the bass wasn't a total unfamiliar experience but that doesn't mean you can play it. Some of the first few lesson are definitely made for the extreme, novice beginner but it picks up and the lesson format is great! Unfortunately, haven't had a lot of 'hands on' time the past couple of months due to surgeries but it's always there waiting whenever you decide to pick up your bass again. Absolutely love the courses. Great job!"
"Thanks for a fantastic course, Josh - you have managed to take me (a drummer!) from the absolute beginning of learning bass to finishing your course feeling really quite accomplished. Your enthusiasm has been very infectious and I play every day and love it! I completely recommend your BassBuzz course - it rocks!! Thanks, Josh."
"Love the product and I'm learning extremely well unfortunately I don't have loads of time to spend on each lesson like I would like. Josh is awesome and very informative and my progress is very good. I'm fairly new to bass and the procedure that he uses is extremely good. I have been able to go through most of the fast lessons which amazes me! Love the product and would very much recommend it to anyone who is interested in the bass. I have lived the bass since I was a small kid and am very excited to be actually playing the instrument. "
"I took lessons before, but quit because of the lack of structure and interesting songs. I thought that I might as well start this course, because the price was a steal. It was less than 4 lessons at my old teacher.
I was blown away with the content. He taught us how to read music, scales, improvise, play with a band, slap, syncopation techniques, and more. All in one course!
The songs were fun, challenging, and covered a wide range of musical styles.
I found myself excited to start my lesson for the day. The lessons are digestible and fun. Josh is silly and I found myself laughing at his many jokes and puns.
This course is a great foundation and should serve you well in your bass journey. I definitely felt ready to jam with a band - which was my personal goal - after I finished the course. 5 stars!"
"Josh is an effective and entertaining teacher. I found the lessons at BassBuzz more effective than other courses online, particularly when it comes to efficiently conveying information with a minimum of time wasted showing off or noodling about. Well worth the money and I look forward to the next course."
"After wandering around the internet and being overwhelmed by all the "Bass teachers" and instruction, I stumbled on Josh's Beginner to Badass video. I ordered the DVD course and could not be more pleased
with it's straight forward and methodical teaching methods. Stop wasting time and start making Progress.
"As a self-taught bassist who returned to the instrument after 30 years and wanted to beef up my skills, I was very impressed with the course and Josh's teaching style. He's a terrific teacher and a very gifted player. I'm still trying to steal some of those riffs he does at the beginning of every lesson. Finally, the course has helped me learn some new stuff and unlearn some bad habits I acquired early on and would highly recommend it to anyone thinking about picking up the instrument and finding a course that will help them get started the right way. "
"Bassbuzz exceeded my expectations! While I was not a beginner, it had been about 40 years since I played bass with any consistency. What started off as a refresher, became quite challenging but inspiring. I wholly endorse this program and of course Josh, as an instructor."