The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Purifier arrived in a week. It was easy to access the filter and use it directly out of the box. I was amazed how quiet it was. I have it on automatic and will turn on and off by itself. I've only had it for a few weeks so I can't say how long the filter will last.
Purchased a Quite Plus air cleaner a few weeks back. Rated high and the Allergy site had info about performance.
The product arrived in less than two weeks. Three product issues:
1) Unit puts out a VOC/Plastics odor from the filter, I assume this will blow off in a few weeks.
2) The process to link to the mobile app is useless - code was obviously written a while back. It should be much easier than it is.
3) The most specs I got for this product came from the allergy buyers website, when I got the product it had absolutely NO performance specifications at all!!
Here at Allergy Buyers Club we stride for providing outstanding customer service while selling excellent products. If there is anything we can do to help you today or in the future please reach us at 888-236-7231 we would love to hear from you.
Finding the right pillow is a tough job. Finally I found my "Snow White" pillow! It's supportive no matter which side I sleep on. This pillow "follows" your head as you turn so there's never a "flat" space. I own two - one for home and one for the road. I won't be without this pillow.
This was my first time using Allergy Buyers Club. I received the pillow covers that I ordered, and took one out, only to see that it was too big. I then contacted Allergy Buyers Club about exchanging them, and they told me the one that I had opened--but not used--could not be returned. I asked where it said that on the website, and the woman said I had to click to the "Return policy" page, and the information would be there. I told her that this is information that one only looks for AFTER opening the order, and there was nothing on the order page itself about this. She said she was sorry, but there was nothing she could do. I told her that this would be my last time using Allergy Buyers Club, although I will add that I will be happy to use them in the future if they are forthcoming about return policies.
It was terrible After taking my money for products the site didn't have, it took 11 days and a phone call to finally get my refund processed.
So I can wait 3-7 business days which is ANOTHER ONE TO TWO WEEKS!!
From years of experience on multiple products the ratings don't include reliability data but is otherwise accurate. Special offers of secondary device have failed to deliver. Company has little to no support for products and merely refer users to manufacturers who provide limited help. I generally like the products offered.
Recommend this Company
Would Buy Again
I have used this product for
less than a month
This product is
used in addition to another, similar product
I would recommend this product to others
difficult to use
did not meet my expectations
Thank you for reaching out to us! Here at Allergy Buyers Club we stride to give outstanding customer service while providing our customers with excellent products to enjoy. I see you have had a experience with shopping with us, and we do apologies on this. If there is anything we can do or help assist you with further information please contact us at 888-236-7231 and we can help you.
Placed order 9.7.2020. You charged my credit card in full 9.8.2020. You confirmed my order. You haven't sent shipping confirmation. I emailed you on 9.14 asking about status - you haven't replied. I haven't received the item (it is now 9.21.2020). Please contact me asap.
Recommend this Company
Would Buy Again
We regret that we do not have enough information to contact you from this form. Please give us a call at 888-236-7231. We have had numerous items go unexpectedly on backorder. Please check your email for a notification from us with instructions. We apologize for this situation.
I got sent a review of my recent purchase and the product hasn't even been sent yet.
Recommend this Company
Would Buy Again
We are sorry for the inconvenience. Many items went on back order unexpectedly with the pandemic and wildfires. Please give us a call or check your email for an update on your order. We are happy to cancel and refund should you choose not to wait.