The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
Paddle Palace Table Tennis, #1 Table Tennis Supplier in North America
Paddle Palace has Everything for the Table Tennis Player. Located in Portland, Oregon USA, we offer top quality table tennis equipment, outstanding customer service, and great prices to players in North America and around the world. We are players and lovers of the sport of table tennis!
Paddle Palace is North American distributor for the best brands in the world, including Stiga, Tibhar, Nittaku, Donic, Andro, DHS, Juic, Dr Neubauer, Yasaka, and Hunter. In addition, we offer the brands, Butterfly, Newgy, Kettler, and more. We sell direct to the public as well as serving as North American Distributor for the major brands.
Our staff at Paddle Palace includes players and promoters of the sport of table tennis. We work hard to deserve our reputation as the table tennis company with the best customer service. We care about the sport, and we care about serving our customers and the community with consideration, fairness, and integrity.
Paddle Palace is owned by Judy Hoarfrost. Judy was inducted into the USATT Hall of Fame as well as the Oregon Sports Hall of Fame. With numerous US Junior and Senior titles, Judy was a member of the US Team for ten years, and a member of the famous “Ping Pong Diplomacy” Team that made history in 1971. In the early 1970’s, her family opened a table tennis club in downtown Portland, Oregon. It was named “Paddle Palace” because of its palatial home in an historic Elks Club Building, in a ballroom with chandeliers and ornate carvings on the high ceiling. This successful full-time club was a magnet for players and teams from around the world and a center for training, leagues, and tournaments. Paddle Palace developed a computer rating system for the Pacific Northwest that became the model for the current USATT ratings system.
Paddle Palace evolved from club to full-time equipment business in the late 1970’s. Paddle Palace was early to become computerized, and jumped onto the internet even before the advent of shopping-cart technology. We continue to work to employ the best technology, shipping methods, communication methods, and business practices, all with the aim of offering our customers the best possible table tennis shopping experience.
More About Paddle Palace
While equipment sales and serving our customers is our #1 focus in business, Paddle Palace also contributes to growing the sport. Paddle Palace is the ball sponsor for USA Table Tennis and the US Open and US Nationals, and is involved in many tournament and player sponsorships. In 2016, Paddle Palace opened Paddle Palace Club, a full-time professional club located right next door to the Paddle Palace equipment company.
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Overall Satisfaction Rating
Multiple times, I put a rubber into my cart only to have it appear in the cart with the wrong thickness and color.