The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
The service was great! But I feel the pricing needed to be adjusted for sure; So not very happy with that...
It was a easy sink clog removal that literally took 2 minutes with a snake.
But I was still charged $200 because I was in an industrial business complex.
Would of appreciated an adjusted rate for the amount of work actually done.
Website's $99 offer would have been fine; but to squeeze an extra $100 out it seemed egregious.
We called when our home warranty could not have someone out !! We had 2 of our toilets stopped-up at one time & we could not wait 2 days for service!! We called "Mike Dimond" & they were here in a very short time!! We pay lot of money for the home protection & have used them for yrs. We are thinking of cancelling our home warranty with this company because of problems with service!!!!!!! We also had Mike Diamond out for another service & we were so pleased with the service. FRIENDLY!!!! CLEAN!!!! ON TIME!!
Your man came to clean out a backed-up toilet. There was no problem with flushing. For some reason he opened the tank. When i came into the room, he told me that the valve - which was about a year old and working perfectly - would soon need replacing. He then snaked out the toilet. That part of the job was fine. But as soon as he left, the working valve/float suddenly was no longer working. I have no proof he did something to the valve but the timing (and the previous condition of the valve) is suspicious. It makes me not want to hire Mike Diamond for any future plumbing issues.
Our plumber was absolutely amazing. He's polite. Good at his job...showed drawings of exactly what was going on- called his manager to offer a discount. Just the absolute best. Give him employee of the year. I'll never us another service. 10 stars.
my kitchen drain was clogged, according to the website AND the person at MD that i scheduled my appointment with it was 99.00 to unclog a kitchen drain. on day of service i was told that only applied if they could do it from outside your house, which is TOTAL BS!!!!! your website does not state and it is again total bs.
finding other service in the future. I DO NOT LIKE BEING LIED TO!!!!!
The service Tech was very informative . He was very professional . He preformed / resolved the issue in a timely manner and that bought a smile to the wife face. I would highly recommend your services and also use them again when needed.