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Unverified Reviews on the other hand, are reviews collected by Open Review platforms that allow anyone to leave a review, without any validation or proof of purchase. Unfortunately, most reviews you read online are Unverified Reviews, and can't be trusted.
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Verified Reviews from Verified Review Platforms like Shopper Approved, have much higher review counts and higher overall Star ratings, because they attempt to collect reviews from every single paying customer.
Unverified Reviews from Open Review Platforms, tend to have much lower review counts and more negative Star ratings, because people with bad experiences are primarily those who leave reviews. This often creates a misleading, inaccurate portrayal of a companies true reputation.
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