About Us

The G FUEL Story

In 2012, we had a vision: To create the healthiest, most effective Energy Formula for gamers. And with what started as just 3 Tub flavors - Blue Ice, Fruit Punch and Lemon Lime - Quickly evolved into something much more...A movement. A culture. A Community.

Over the course of the last decade, we have become The Official Energy Drink of Esports® - Maintaining the industry's largest, most passionate, and most diverse community of fans, customers, creators and partners alike.   

Whether you’re a casual gamer, a content creator, an everyday Joe, or an esports pro, G FUEL’s sugar-free, antioxidant and vitamin-fortified, focus-enhancing, and high-performance energy products will give you the edge you need to fuel your grind. 

And with over 200,000 verified 5-star ratings on Shopper Approved, the G FUEL name is a cut above the rest. No sugar. No gluten. No crash. Just natural, clean, vitamin and antioxidant-fortified energy, available in over 40 lip-smacking energizing flavors.

Welcome to The G FUEL Family.