The Two Kinds of Reviews That
Determine Who You Buy From Online:
As an online shopper, you probably weren’t aware that there are two different kinds of merchant reviews collected online that are affecting your buying decisions - they are called ‘Passive’ reviews and ‘Active’ reviews. As a online shopper, it’s very important that you know the difference.
are reviews that can be submitted by anyone; many times, without confirmation of a purchase or verified use of a product, service, or even the company. An individual posting a Passive review also doesn’t have to publicly display who they are, so it’s much easier for an angry customer to leave negative reviews about a business with little consequence to their image, but potentially fatal consequences to the business they’re reviewing.
on the other hand, are reviews that a business actively collects from ALL of its customers equally using a trusted 3rd party review service. Not only do Active reviews verify that the reviewer has actually made a purchase from the company, but they invite ALL paying customers to share their feedback and experiences, whether good or bad. In addition, ALL reviews are publicly posted for new potential customers to read.
So why does this matter?
This truly matters to you as a consumer, because you make important buying decisions based on the reviews you read online. The problem is, unless you know the difference, you could be making buying decisions based on really bad information.
Here are two things to remember when looking at merchant reviews online:
Passive Reviews are almost always negatively skewed
As consumers, how often do we go out of our way to leave a positive review after a good experience? Not often. But, how often do we go out of our way to leave a bad review after a bad experience? It’s in our nature to share our bad experiences with anyone that cares to listen, and the Internet seems to care.
Passive reviews are a great way to vent our anger about a company to the world. The problem is that because Passive reviews aren’t collected from everyone equally, then the reviews being displayed don’t provide an accurate view of the company.
Active Reviews provide the most accurate picture of a company’s real reputation
It’s just not possible for a company to be perfect, but can a company that does hundreds or even thousands of orders a day with only 5 Passive reviews and a 1.4 star-rating accurately be perceived as an awful company?
This is typically the case when Passive reviews are collected. However, when Active reviews are collected, the average star-rating tends to be much higher and a lot more accurate, because all customers are equally invited to share their experience.
Shopper Approved is one of the few rating companies in the world that only collects Active reviews. From a moral standpoint, it’s the only option, because when it comes down to it, Passive reviews just don’t give the full picture of a company’s true reputation and the experience they provide to the majority of their customers.
What can you do to make better buying decisions?
If you’re a consumer,
When looking at reviews online, keep these tips in mind:
- Look for companies with a large number of ratings and reviews, from a trusted 3rd party review source like Shopper Approved. These are most likely Active reviews and provide the most accurate picture of the company.
- If the company has a small number of ratings that are mostly negative, then they are likely Passive reviews and provide the least accurate picture of the company.
If you’re an online business owner,
Make sure that your company is collecting Active reviews in order to give potential customers the most accurate, honest representation of your company. If you don’t give your customers a way to give you feedback on their purchase, then they will go look for Passive review sites to share their concerns and frustrations when they have a bad experience. It’s much better to provide them with the proper tools and options that they need to properly resolve their issues when one happens to arise.
"very good equipment and trustworthy. Most other companies just sell complete junk"
Thank you for sharing your feedback! Our mission is to maintain our position as the finest, most responsive provider in the security and surveillance industry. We are grateful for your trust in using our products and services. We're looking forward to being of any assistance in the future.
"I have ordered cameras from BrickHouse Security a few times before and have never had any issues. However this time when I ordered a camera it was a time sensitive situation and I made sure I purchased two-day shipping to get it in time. An email came through after I placed the order stating that the item was on backorder and was estimated to ship the next day. I called customer service to see how accurate that would be and if they thought I would get it by the day I needed it. Customer service took a look at my order and said that it would be cutting it close. I told them that I had purchased two-day shipping and asked if there was anyway that they could upgrade it to overnight shipping, which was the best chance I had at receiving the camera in time. I was put on hold for a quick moment and was then told that they would change my shipping to overnight, free of cost! I ended up getting my order on Friday just in time for me to use it Today, Sunday! "
"I needed to place a special order. I talked to Adrienne Evangelista in customer service. She was pleasant, professional, very knowlegable, and did everything she could to help me. It took us a few emails and phone calls to get my special order done and I am very happy with the product she shipped to me. "
"The guys at Brickhouse Security are terrific. The took the time to walk me through the system and answer specific questions to my organization. I will recommend them to anyone who is looking for GPS units and a user friendly platform in which to monitor such devices
"So far so good. I am a caretaker and go in people's homes to care for them. I don't care where they put their camera's but out of sight is not necessairly out of mind. As long as they are not in my bedroom or bathroom, I am fine. I used the detector right away to look for any hidden camera's and the peace of mind knowing there were none was worth every dime I spent on it. I scanned the room where I knew there was a camera and the detector picked it up right away. It was a GREAT investment, if for nothing else, than the peace of mind of knowing I'm not being watched no matter where I go. Trust me--- I have encountered some screwy-louies. Good job, Brickhouse. "
Thank you so much for taking the time to post a review! BrickHouse Security is a premier supplier of security, surveillance, and technology solutions. We always do our best to offer high-performance and great quality products. We look forward to being of any assistance in the future.
"This camera is easy to use. I like that it has a long battery life. The images are very sharp and it records sound, which is helpful. I'm using to monitor my home for someone who has gotten in and vandalized it. The tiny camera makes it easy to hide."
Thank you! We take pride in providing high-performance technology tools for security and surveillance needs. If you would need help with anything, please don’t hesitate to contact us.
"Before completing my purshase, I chat with a BrickHouse sales person to make sure I'm byuing the rite product for my needs. They where very helpfull.
I needed a GPS unit in a rural Canadian area where there is no cell service and they suggested the products that will work."
"FEDEX delivered my order, with items missing, and the package smashed and torn. Customer service explained the replacement process, and sent out a new shipment. Very professional, and fact response. I would like to thank Bribkhouse for their expert service."
We're sorry you had to experience that. We are grateful that you gave us the opportunity to make things right. If we can be of any help, please don’t hesitate to contact us.
"Very easy, I am a returning customer. This is my second Nano 7 I have purchased."
BrickHouse Security has a solution to give you the peace of mind you deserve. We believe in providing our customers with nothing but the best security and surveillance products on the market. We truly appreciate your business and your trust in us.
"The young lady is super. she was pleasant & helped me with questions I had. I would recommend her and yur company, Thank you "
Thank you so much for sharing your feedback! We aim to provide our customers with exceptional care whether you have a question about a product, want help choosing the best solution for your security needs, or need to troubleshoot a device you currently own, we're here for you. We're looking forward to being of any assistance in the future.
"Customer service was considerate, knowledgeable and did the job well."
Thank you for your review! Our team here at BrickHouse Security is thrilled to hear such good feedback. They are fully trained, skilled and qualified to provide an excellent service and we're glad that you're completely satisfied with how we assisted you. If we can be of any help, please don't hesitate to reach us anytime.