Answers
Jun 28, 2023 - 11:44 AM
Yes, a recent survey found that half of consumers look at 1-star reviews while shopping online. Among millennials, that number rises to 60%. People use reviews to get the full scope of the company or product they are researching. However, shoppers are discerning, and tend to be more persuaded by the details in a review and not just the rating. Click here to read how your brand can actually benefit from negative reviews.