Social Evidence Uses
Social Proof to Influence
15% More

Shopper Approved® Social Evidence increases conversion rates by combining 4 different types of powerful Social Proof, with
proven, ethical FOMO (Fear of Missing Out) strategies, to positively encourage more of your customers to buy.

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How Can Social Evidence Help
Me Increase Sales?

‘Popularity’ combined with FOMO are emotionally persuasive factors that significantly influence shoppers to buy.

With ‘real-time’ widgets on your website, you can effectively convey popularity, demand, positive reviews and endorsements for your website and products by showing that many others have recently visited your site, bought from you, or even left you a positive review.

We call this type of persuasion data ‘Social Evidence’, and it’s very influential because of its ability to create an instant positive emotional response in
buyers, increasing your sales by up to 15%. Arrow and social evidence images moving upwards representing higher conversion rates.

Social Evidence Displays 4 Different Types of

Social Proof Widgets

Shopper Approved


Review notifications by Shopper Approved, help to show off your most recent, relevant, raving reviews from your customers. These review notifications display your customer’s first name, their review, and their overall star rating, along with the highly trusted Shopper Approved logo. Customers can even click on the review and go directly to your Shopper Approved Review Certificate for validation, and to read more reviews.

customer reviews as social evidence are displayed as pop-ups on website
social evidence streaks show a number of activities, downloads or purchases over a timeframe
Shopper Approved


Streaks are very compelling because they show a large number of actions taken over any timeframe you choose. These streaks can be total overall product purchases, total individual product purchases on specific product pages, registrations, downloads, etc. Potential customers love this type of group-based social proof, because they can instantly see that many others have successfully gone before them, which creates an incredible amount of confidence and trust.

Shopper Approved


Conversions are individual actions taken by your customers and then displayed individually in real-time - giving your shoppers the ability to see a more personal type of social proof that they can instantly relate to. Conversions can show information like your customers first name, city, and state, along with what action they took, and when, and can include relevant data points like recent purchases, appointment bookings, opt-ins, subscriptions, etc.

Conversions show information like your customers first name, city, and state, and the action they took
You can display how many people are viewing a particular product in real-time
Shopper Approved

Visitor Count

Visitor Count gives you the ability to ethically utilize FOMO, to gently persuade potential customers to take action, at the very moment that they are looking at your products or services, and considering whether they should buy.

You can display how many people are viewing a particular product in real-time, which is a powerful motivator - creating a unique combination of both reassurance and urgency for your customers to buy.

Plus, These Additional Features...
Boomerang Tabs

A Boomerang Tab is a special browser tab that scrolls social proof across it - creating just
enough movement to grab your shoppers eye if they happen to leave your site and open a
new tab. The movement of the Boomerang Tab will bring their attention back to your
website, where you have an additional conversion opportunity.

Shopper Approved Boomerang Shopper Approved Boomerang Mobile


In addition to social proof, you can also create Announcements to let visitors know about promotions, new features, company updates, awards, downtime, new products, holidays, incentives - pretty much anything you want to say or point out to people visiting your website.

Shopper approved Announcements Widget
Shopper approved Special Offer Widget

Special Offers

You can also create Special Offers. These can be a great way to drive traffic and immediate conversions to specific products, whether they be new items, sale items, or even discounted or discontinued items. You can even do a firesale or a special limited-time offer.

Social Evidence is
‘Best in Class’

In addition to all of the above features, Social Evidence also includes:

Evidence - Limitless Design

Limitless Design

With a wide assortment of widget shapes, sizes, colors, backgrounds, images, borders, and drop shadows, you can tailor your notifications to match your website’s look and feel.

Evidence - Live Editor

Live Editor

You can see your notifications
and changes in real-time.

Evidence - Flexible Animations

Flexible Animations

With dozens of options, you can make your notifications stand out in a variety of different ways as they enter and exit the page.

Evidence - Merge Field

Merge Field

Insert any merge field from your shopping cart or data source to further enhance your social proof.

Evidence - Display Rules

Display Rules

You get to decide when and where notifications are displayed on your website.

Evidence - Mobile Optimization

Mobile Optimization

Your notifications will look stunning, regardless of whatever device your customers are on.

The Bottom Line

In a competitive environment, Social Evidence’s real-time data and social proof
notifications are essential for eCommerce sites who want to create a sense of popularity and
momentum in order to persuade, influence and motivate up to 15% more of their customers to buy.

Learn How Shopper Approved Social Evidence Can Drive More Sales For Your Business.

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