People often ask us, why don't you offer product reviews as part of your service?
There are actually several very important reasons why we don't offer product reviews. When you compare both services side-by-side, it's easy to see why customer feedback reviews are considerably better.
Take significantly less time to setup and install
When comparing the two types of review systems, customer feedback reviews are incredibly fast and easy to set up, taking only 5 minutes on average. Product reviews on the other hand, are very time consuming, because every single product has to have it's own unique profile created. Once the profile's complete, individual code must be generated and then pasted onto each product page. This painstaking process can take several hours - even if you have a small product base.
Easier to manage
With customer feedback reviews, you only have to manage one type of review. But with product reviews, every single product has to be managed separately, which means that a lot more time and resources must be dedicated to keeping your ratings and reviews updated and accurate.
Many product review services can cost hundreds, even thousands of dollars per month! Customer feedback review services are typically much cheaper. For example, Shopper Approved is only $49.95/mo., which is an incredible price for the amazing results that our customers receive.
Generate higher overall ratings and reviews
Product reviews tend to be lower and more critical than customer feedback reviews. This is mainly because when a customer is rating a product, they tend to be a lot more subjective and emotional. However, when a customer provides a customer feedback review, they tend to look more objectively at the transaction as a whole, often rating the overall experience high, even if they didn't particularly love the product.
With product reviews, when customers love a product that you sell, then they give it high ratings and reviews, and you sell more of that product. However, if they don't like a product you sell, then they will give it low ratings and reviews, and it basically becomes a leper. This is one of the biggest drawbacks to product reviews. Conversely, with customer feedback reviews, customers tend to rate based on the shopping experience as a whole, which means more level, objective ratings and reviews.
Faster and easier to accumulate
The worst thing you can do as a website owner is add a product rating service next to a product that you sell, and then have it say 'Be the first to rate this product'. That instantly tells your customer that no one else has bought it, and makes your company look unestablished and unprofessional. Customer reviews on the other hand add up very quickly. In fact, at Shopper Approved, we collect ratings and/or reviews from nearly 1 out of every 2 customers that buy from our clients. This approach lets you build your reviews quickly, so you can leverage them on your website.
Unlike product reviews where you can only display them next to a specific product, customer feedback reviews can be placed anywhere on your entire website. This is done using simple piece of code that lets you highlight the top reviews - putting your best foot forward.
Let you actively resolve your customers problems
With most product reviews, people can rate and review your products, even if they aren't your customer. Most of the time you can't even verify if they own the product! This makes it nearly impossible to resolve any issues or concerns that they might have. However, with customer feedback reviews, particularly with Shopper Approved, only actual paying customers can leave a rating or review, and the entire feedback system is built around proactively helping your customers resolve any concerns. The best part is that once their concerns are resolved, your customers can update their ratings.
Okay, so you're probably thinking to yourself. "Are there any scenarios where product reviews would be better than customer feedback reviews?"
Well, there is one scenario. If every one of the products you sell is outstanding, and if you have a high enough volume of traffic to gather a significant number of positive reviews for every product, then product reviews can be very effective. However, if any of your products are less than excellent, or if you don't get a lot of traffic, then product reviews can do more harm than good.
The only real logical choice for most website owners is customer feedback reviews. Here at Shopper Approved, we've got customer feedback reviews down to an art. With over 93% of all customer ratings in the system being 4 or 5 stars, and with less than 1% of all ratings being 1-star, there's no doubt that your website will receive huge benefits by adding Shopper Approved.
Sign up today for our free trial and see what Shopper Approved can do for you.