Bizrate vs. Shopper Approved
When comparing Bizrate to Shopper Approved, both companies provide customer rating and review services. However, there are several major differences between how these two companies operate that you should be aware of before deciding on which company to join.
Here are are some of the main differences between Shopper Approved and Bizrate
Ease of Use
Shopper Approved is extremely easy to use, implement, manage, and maintain. Our services are 100% focused on helping you, the website owner, to get the most effective, unbiased feedback possible from your customers.
Bizrate on the other hand, positions themselves more like a search engine than a rating and review service. When you get to their website, it is difficult as a website owner to know where to go, what to do to sign up, or even how to start collecting feedback.
Shopper Approved gathers feedback based on 7 key rating criteria (3 at checkout and 4 after delivery) that new potential customers really want to know about before making a purchase.
Bizrate gathers feedback based on 16 rating criteria (8 at checkout and 8 after delivery). Unfortunately 9 of the 16 criteria aren't very important and take extra time for your existing customers to fill out, consquently creating an overload of information for new potential customers to read.
Shopper Approved prides themselves as one of the few customer rating and review companies that don't offer any type of incentive to try and get customers to leave feedback. We strongly feel that incentivising customers to fill out surveys is unethical and can artificially inflate the ratings and reviews.
offers a variety of contests and monetary incentives to their client's customers to try to increase the number of people that provide reviews. Ironically, Shopper Approved gathers up to 70x more ratings and reviews than our competitors (including Bizrate), without offering incentives.
When you visit shopperapproved.com, we are very clear about our pricing. We have two options. Option 1 - You can sign up for our Free Standard account and privately collect unlimited ratings and reviews for as long as you like, and then upgrade to our $49.95/mo Platinum Account once you're ready to start actively displaying your reviews. Option 2 - You just sign up for our $49.95/mo Platinum Account right off the bat. Everything is very cut and dry and easy to understand.
Bizrate's pricing model on the other hand is complicated. While their primary income source comes from charging you for Pay-Per-Click services on their website, they also get paid from magazine subscription companies (which they disguise as a $100 free gift to your customers that they don't disclose until after the survey is complete) whenever your customers fill out a survey.
Shopper Approved bases it's rating model on the popular 5-star rating system. This type of rating system is widely used and easily understood by online shoppers.
Bizrate uses smiley faces as their rating model, showing happy to sad faces, depending on the customers feedback. While this rating model is unique, it takes a bit of getting used to, and shoppers that aren't familiar with it, may have trouble reading the results.
In conclusion, when deciding on which service to use for your customer rating and review needs, Shopper Approved offers a lot of important benefits and advantages over Bizrate, to both you and your customers.
Shopper Approved was built from the ground up to be the #1 customer rating and review service online, and once you start using it, it's easy to see why.
"Shopper Approved has allowed us as a small business to have an "Amazon-Like" effect on our new clients..."