BazaarVoice vs. Shopper Approved

When searching for a reliable 3rd party customer rating and review service, both Shopper Approved and BazaarVoice make the short list. But in order to determine which service is best for your business, the answer mainly depends on the size of your company and the level of customization.

BazaarVoice has been around since 2005, and is a well established, highly respected website that focuses primarily on medium to large corporations. If you're a multi-million dollar company and you have the traffic and the resources to hire them, they're probably the most comprehensive, professional service for the money. Bazaar Voice sports an impressive lineup of 1,000 high-end, high-profile companies across the globe.

Shopper Approved on the other hand, is specifically built for small to medium businesses that understand the importance of customer ratings and reviews, and want to collect the most valuable, comprehensive feedback possible from their customers, without spending thousands of dollars a year.

Here are some quick comparisons between Shopper Approved and Bazaar Voice:

Shopper Approved
- Is extremely easy to implement. Just add one line of code to your website and you're done.

- It usually takes less than 5 minutes to start collecting ratings.

- It's built from the ground up to be completely automated.

- It gives you all the necessary features that small to medium business need to be effective.

BazaarVoice
- Requires custom, site-wide implementation.

- Can take days or even weeks to set up properly.

- Is very complex, requiring continual monitoring and management.

- Gives medium to large companies more advanced options, tools and features.

The bottom line is that larger companies often want more robust options and are willing to pay for them, and BazaarVoice is the perfect company to work with for these types of businesses.

However, if you want the best return on your investment, Shopper Approved is the obvious choice.

One of the best things about Shopper Approved is that you can privately collect unlimited ratings and reviews for free for as long as you want. This gives your the ability to see first hand just how powerful and effective it is. Then, once you're completely convinced that Shopper Approved is right for you and your business, you simply upgrade your account and all of the incredible ratings and reviews you've gathered are instantly available to help you educate, entice, and motivate your new potential customers to buy.

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